Method and system for providing multi-dimensional feedback

• US 20080082394A1
• Filed: 09/29/2006
• Published: 04/03/2008
• Est. Priority Date: 09/29/2006
• Status: Active Grant

• Current Assignee: GFK Custom Research, LLC (Nielsen Holdings plc)
• Original Assignee: Knowledge Networks, Inc. (Nielsen Holdings plc)
• Inventors: Bishop, Thom, Biglow, Tim, Floyd, Michel, Murray, Danielle, Subias, Thomas
• Granted Patent: US 7,899,700 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/90 Details of database functions independent of the retrieved data types
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A method and system for receiving multi-dimensional feedback in a survey comprises a participant interface module and a data analysis module. The participant interface module comprises a display of a media and a plurality of interactive indicators. Each of the plurality of interactive indicators can receive feedback from at least one participant according to a dimension and a time of the feedback. The data analysis module receives and processes the feedback to generate a result which may be graphically displayed. The result may comprise the processed feedback with the media according to the two or more dimensions and the time of the feedback.

Claims

1. A system for receiving multi-dimensional feedback in a survey, comprising:

a participant interface module configured to control a display of a media and provide a plurality of interactive indicators configured to collect feedback from at least one participant, the feedback based on two or more dimensions and a time of the feedback; and

a data analysis module configured to process the feedback to generate a result which may be graphically displayed, the result comprising the processed feedback with the media according to the two or more dimensions and the time of the feedback.

2. The system of claim 1 further comprising a media set-up module configured to provide graphical user interface to specify the two or more dimensions.

3. The system of claim 1 further comprising a participant database configured to store at least one demographic, attitudinal, or behavioral profile associated with the at least one participant.

4. The system of claim 1 further comprising a media database configured to store at least one version of the media.

5. The system of claim 1 further comprising a data aggregator engine configured to aggregate data according to the two or more dimensions.

6. The system of claim 1 wherein an interactive indicator of the plurality of interactive indicators comprises a slider.

7. The system of claim 1 wherein an interactive indicator of the plurality of interactive indicators comprises a dial.

8. The system of claim 1 further comprising a media analysis database configured to store the processed feedback.

9. The system of claim 1 further comprising a user module configured to set-up and maintain a user profile.

10. A method for receiving multi-dimensional feedback in a survey, the method comprising:

providing a media and a plurality of interactive indicators to at least one participant;

receiving feedback from the at least one participant via the plurality of interactive indicators according to two or more dimensions and a time of the feedback; and

processing the feedback received from the at least one participant.

11. The method of claim 10 further comprising displaying the processed feedback and the media according to the two or more dimensions and the time of the feedback.

12. The method of claim 10 further comprising displaying a first continuous playback of the media and receiving the feedback according to a first dimension of the two or more dimensions.

13. The method of claim 10 further comprising weighting the feedback received from the at least one participant.

14. The method of claim 10 further comprising determining the at least one participant and sending an invitation to the at least one participant.

15. The method of claim 10 further comprising selecting the two or more dimensions and a demographic profile of the at least one participant.

16. The method of claim 10 further comprising indicating a quantifiable rating using the two or more interactive indicators.

17. The method of claim 10 further comprising aggregating the feedback received from the at least one participant.

18. The method of claim 10 further comprising receiving one or more open-ended comments from the at least one participant, each open-ended comment associated with a particular time of the feedback.

19. A machine readable medium having embodied thereon a program, the program being executable to provide instructions for a method for providing multi-dimensional feedback, the method comprising:

providing a media and a plurality of interactive indicators to at least one participant;

receiving feedback from the at least one participant via the plurality of interactive indicators according to two or more dimensions and a time of the feedback; and

processing the feedback received from the at least one participant.

20. The machine readable medium of claim 19 wherein the method further comprises displaying the processed feedback and the media according to the two or more dimensions and the time of the feedback.

21. The machine readable medium of claim 19 wherein the method further comprises specifying the two or more dimensions.

22. The machine readable medium of claim 19 wherein the method further comprises selecting the media to display to the participant.