VENDOR SELECTION BASED ON AUCTION OF CLIENT MARKETING CATEGORIES

• US 20080082397A1
• Filed: 09/19/2007
• Published: 04/03/2008
• Est. Priority Date: 09/20/2006
• Status: Abandoned Application

• Current Assignee: SFM Acquisition, LLC
• Original Assignee: Move Incorporated (News Corporation)
• Inventors: Dennison, Jack, Mehrotra, Sunil
• Application Number:
  US11/857,838
• Publication Number:
  US 20080082397A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Systems for targeting marketing to a user of a web site, providing advertisements to a consumer relating to various goods and/or services, and associating advertisements with a voucher are provided. According to one embodiment of the present invention, a system for targeting marketing to a user includes an interface viewable by a user via user selection, and a monitoring system associated with said interface and configured to gather information relating to the user'"'"'s navigation on the interface. The system also includes a storage system comprising a list of categories associated with one or more goods and/or services, and a point assignment system associated with the monitoring system. The point assignment system is configured to assign points to the categories based on a user'"'"'s navigation, and wherein the assigned points indicate a user'"'"'s interest in one or more goods and/or services associated with the category.

Claims

1. A system for targeting marketing to a user of a web site, said system comprising:

an interface in the form of a web site configured to provide a series of web pages viewable by a user via user selection;

a monitoring system associated with said interface, said monitoring system configured to gather information relating to navigation of the user on the interface;

a storage system comprising a list of categories associated with one or more goods and/or services; and

a point assignment system associated with said monitoring system, said point assignment system configured to assign points to the categories based on user navigation, wherein the points assigned indicate user interest in one or more goods and/or services associated with the category.

2. A system according to claim 1, wherein said storage system further comprises a plurality of advertisements, each advertisement related to one or more goods and/or services, said advertisement associated with one or more categories of the one or more goods and/or services stored in said storage system.

3. A system according to claim 2, wherein as the user navigates the web site, said point assignment system is configured to assign points to categories that relate to user selections, and wherein said interface is configured to customize the web site so as to display one or more advertisements to the user from categories having selected point values.

4. A system according to claim 1, wherein said storage system comprises categories that are hierarchal, such that the categories include one or more subcategories.

5. A system according to claim 4, wherein each subcategory defines one or more demographics.

6. A system according to claim 1, wherein said interface is configured to retrieve one or more categories from said storage system and display the categories to the user, thereby allowing the user to select categories for viewing.

7. A system according to claim 1 further comprising a search engine associated with said interface and said storage system, wherein said interface is configured to allow said user to perform one or more searches for goods and/or services.

8. A system according to claim 1, wherein at least some of the goods and/or services have an associated geographic indicator, wherein said interface is configured to display goods and/or services to the user having associated geographic indicators that correspond with that of the user.

9. A system according to claim 1, wherein said storage system is configured to store specific selections made by a user, and wherein said interface is configured to allow a user to select goods and/or services of interest and store them in the storage system along with an identification of the user.

10. A system according to claim 1 further comprising an alert system associated with said interface and said storage system, wherein said user via said interface is capable of selecting goods and/or services of interest and receiving indications when offers are available for such goods and/or services.

11. A system for providing advertisements to a consumer relating to various goods and/or services, said system comprising:

an interface in the form of a web site configured to provide a series of web pages viewable by at least one consumer via selection;

a storage system comprising a list of categories associated with one or more goods and/or services;

an entry system associated with said storage system, said storage system configured to receive and store advertisements input by a vendor for one or more goods and/or services in said storage system and associate the advertisement with one or more categories; and

an auction system associated with said interface, said auction system configured to allow vendors to place one or more bids for placement of advertisements in one or more of the categories, wherein each bid is associated with a value of the advertisement to each consumer.

12. A system according to claim 11 further comprising an advertisement monitoring system that is configured to allow each vendor to monitor statistics associated with an entered advertisement.

13. A system according to claim 11, wherein said auction system is configured to receive a bid from a vendor having a desired value equal to the value of the advertisement to each consumer and to compare a vendor'"'"'s bid to other vendors'"'"' bids and select the bid having the greatest desired value.

14. A system according to claim 11, wherein said auction system is capable of receiving a bid from a vendor having an associated fair market value and to compare a vendor'"'"'s bid to other vendors'"'"' bids and select the bid having the greatest fair market value.

15. A system according to claim 14 further comprising a bid valuation system for determining the fair market value of a bid entered by each vendor.

16. A system according to claim 11, wherein each advertisement comprises at least one of an offer, a gift, and a reward.

17. A system for providing advertisements to a consumer relating to various goods and/or services, said system comprising:

an interface in the form of a web site configured to provide a series of web pages viewable by at least one consumer via selection;

a monitoring system associated with said interface, said monitoring system configured to gather information relating to at the least one consumer;

a categorization system associated with said monitoring system, said categorization system configured to generate one or more categories based on the information relating to the at least one consumer;

a storage system associated with the categorization system, said storage system configured to store the generated categories based on the information relating to the at least one consumer;

an entry system associated with said storage system, said storage system configured to receive and store advertisements input by each vendor for one or more goods and/or services in said storage system and associate the advertisement with one or more of the generated categories; and

an auction system associated with said interface, said auction system configured to allow vendors to place bids for placement of advertisements in one or more of the generated categories.

18. A system according to claim 17, wherein said monitoring system is configured to allow a vendor to monitor statistics associated with an entered advertisement.

19. A system according to claim 17, wherein said auction system is configured to receive bids in the form of a traffic-based bid, wherein each vendor is capable of bidding a desired value for a predetermined number of selections by a consumer.

20. A system according to claim 17, wherein said auction system is configured to receive bids in the form of a time-based bid, wherein each vendor is capable of bidding a desired value to be an exclusive provider of one or more goods and/or services for a category.

21. A system according to claim 17, wherein said interface is configured to list more than one advertisement for one or more goods and/or services in a hierarchal list, and wherein each vendor is capable of bidding a desired value to have the vendor'"'"'s advertisement appear higher in the hierarchal list.

22. A system according to claim 17, wherein said auction system is configured to receive a bid from a vendor having a desired value equal to the value of the advertisement to each consumer and to compare each vendor'"'"'s bid to other vendors'"'"' bids and selects the bid having the greatest desired value.

23. A system according to claim 17, wherein said auction system is configured to receive a bid from a vendor having an associated fair market value and to compare a vendor'"'"'s bid to other vendors'"'"' bids and select the bid having the greatest fair market value.

24. A system according to claim 23 further comprising a bid valuation system configured to determine the fair market value of a bid entered by a respective vendor.

25. A system according to claim 17, wherein each advertisement comprises at least one of an offer, a gift, and a reward.

26. A system according to claim 17, wherein said monitoring system is configured to gather information relating to navigation and/or demographics of the at least one consumer on said interface.

27. A system for providing one or more advertisements to a user relating to various goods and/or services, the system comprising:

an interface in the form of a web site configured to provide a series of web pages viewable by a user via selection;

a monitoring system associated with said interface, said monitoring system configured to gather information relating to navigation of the user on the interface and monitor a user'"'"'s interest in one or more categories;

a storage system comprising a list of categories associated with one or more goods and/or services, wherein each category comprises one or more advertisements for goods and/or services; and

a voucher generation system associated with said interface and said storage system, wherein said voucher generation system is configured to generate a voucher comprising one or more advertisements, wherein said voucher generation system is configured to include one or more advertisements in the voucher from a category indicated by said monitoring system as an interest of the user.

28. A system according to claim 27, wherein said voucher generation system further includes one or more advertisements in the voucher selected by the user, available in the geographic location of the user, associated with a demographic of the user, and/or relating to a current sales campaign.

29. A system according to claim 27, wherein the voucher is a booklet, a card, or an email distributed to a user.

30. A system according to claim 27 further comprising a point assignment system associated with said monitoring system, said point assignment system configured to assign points to each of the categories based on user navigation, wherein the assigned points indicate a user'"'"'s interest in one or more goods and/or services associated with each category.

31. A system according to claim 27, wherein each advertisement comprises at least one of an offer, a gift, and a reward.

32. A system for associating advertisements with a voucher, said system comprising:

an interface in the form of a web site configured to provide a series of web pages viewable by a user via selection;

a storage system comprising a list of categories associated with one or more goods and/or services, wherein each category comprises one or more advertisements for goods and/or services;

a voucher generation system associated with said interface and said storage system, wherein said voucher generation system is configured to generate a voucher for a user, said voucher generation system configured to create a data log in said storage system that associates a unique identification of said voucher with at least one advertisement; and

a redemption system associated with said storage system for monitoring use of the voucher by a user.

33. A system according to claim 32, wherein the voucher comprises an associated memory configured to store more than one advertisement thereon.

34. A system according to claim 33, wherein said redemption system is configured to access said storage system and download additional advertisements to the memory associated with the voucher when a user redeems a first advertisement from the voucher.

35. A system according to claim 32, wherein said redemption system is configured to access the data log stored in said storage system and indicate that the advertisement has been redeemed when the user redeems an advertisement from the voucher.

36. A system according to claim 32, wherein said interface is configured to allow a user to access the data log associated with the user.

37. A system according to claim 32, wherein the voucher is a card distributed to a user.

38. A system according to claim 32, wherein each advertisement comprises at least one of an offer, a gift, and a reward.