METHOD AND SYSTEM FOR COLLECTING, ORGANIZING, AND ANALYZING EMERGING CULTURE TRENDS THAT INFLUENCE CONSUMERS
First Claim
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1. A method for identifying data utilized in business development comprising:
- a. identifying and collecting data from a plurality of consumer stimuli sources;
b. analyzing the data to ensure that it is not an aberration, whereby the step comprises identifying at least two sources for a data point and the existence of the data more than once;
c. recording contextual information on the data in order to define and tag the data;
d. categorizing the data into at least one category according to a human basic instinct defined as a Maslow need that includes biological or physiological, safety, belonging or love, esteem, and self-actualization;
e. categorizing the data into at least one category according to consumer life stimuli that includes entertainment, technology, design, and well being; and
,f. grouping the categorized data into a culture segment.
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Abstract
The present invention relates to a method and system of collecting, organizing, and analyzing data, and more particularly, to a method and system of collecting data and grouping the data to determine culture segments and emerging culture trends that influence consumers and identify target affinity groups.
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Citations
22 Claims
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1. A method for identifying data utilized in business development comprising:
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a. identifying and collecting data from a plurality of consumer stimuli sources; b. analyzing the data to ensure that it is not an aberration, whereby the step comprises identifying at least two sources for a data point and the existence of the data more than once; c. recording contextual information on the data in order to define and tag the data; d. categorizing the data into at least one category according to a human basic instinct defined as a Maslow need that includes biological or physiological, safety, belonging or love, esteem, and self-actualization; e. categorizing the data into at least one category according to consumer life stimuli that includes entertainment, technology, design, and well being; and
,f. grouping the categorized data into a culture segment. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for identifying affinity groups, comprising:
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a. identifying and collecting data from a plurality of consumer stimuli sources; b. analyzing the data to ensure that it is not an aberration, whereby the step comprising identifying at least two sources for a data point and the existence of the data point more than once; c. recording contextual information on the data in order to define and tag the data; d. categorizing the data into at least one category according to a human basic instinct defined as a Maslow need that includes biological or physiological, safety, belonging or love, esteem, and self-actualization; e. categorizing the data into at least one category according to consumer life stimuli that include entertainment, technology, design, and well being; f. grouping the categorized data into a culture segment; and
,g. identifying the affinity group associated with the culture segment. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method for identifying an emerging trend comprising:
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a. collecting data from a plurality of consumer stimuli sources on the emerging trend; b. recording information on the emerging trend to collect as much information associated with the emerging trend as possible and tagging the information to define the emerging trend; c. monitoring the emerging trend on a continual bases updating the information every week in order to record additional information on the trend. - View Dependent Claims (17, 18, 19)
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20. A computer system for identifying data utilized in business development comprising:
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a. executing a search to identify and collect data from a plurality of consumer stimuli sources; b. recording contextual information on the data in order to define and tag the data; c. categorizing the data point into at least one category according to a human basic instinct defined as a Maslow need that includes biological and physiological, safety, belonging and love, esteem, and self-actualization; d. categorizing the data into at least one category according to consumer life stimuli that includes entertainment, technology, design, and well being; e. pooling the tagged data into a database; f. executing a search to create similar data groups based on similarities that include a single unique human basic instinct and each of the four consumer stimuli categories creating a culture segment. - View Dependent Claims (21, 22)
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Specification