METHOD AND SYSTEM FOR COLLECTING, ORGANIZING, AND ANALYZING EMERGING CULTURE TRENDS THAT INFLUENCE CONSUMERS

• US 20080082399A1
• Filed: 09/28/2007
• Published: 04/03/2008
• Est. Priority Date: 09/28/2006
• Status: Abandoned Application

• Current Assignee: Culture Waves, LLC
• Original Assignee: Culture Waves, LLC
• Inventors: Noble, Brad, Toothaker, David, Hutter, Leslie, Alexander, Stuart, Ford, Andy, Noble, Bob
• Application Number:
  US11/864,356
• Publication Number:
  US 20080082399A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

The present invention relates to a method and system of collecting, organizing, and analyzing data, and more particularly, to a method and system of collecting data and grouping the data to determine culture segments and emerging culture trends that influence consumers and identify target affinity groups.

Claims

1. A method for identifying data utilized in business development comprising:

a. identifying and collecting data from a plurality of consumer stimuli sources;

b. analyzing the data to ensure that it is not an aberration, whereby the step comprises identifying at least two sources for a data point and the existence of the data more than once;

c. recording contextual information on the data in order to define and tag the data;

d. categorizing the data into at least one category according to a human basic instinct defined as a Maslow need that includes biological or physiological, safety, belonging or love, esteem, and self-actualization;

e. categorizing the data into at least one category according to consumer life stimuli that includes entertainment, technology, design, and well being; and

,

f. grouping the categorized data into a culture segment.

2. The method of claim 1, further grouping the culture segment into a colony culture segment.

3. The method of claim 1, wherein the business development is selected from the grouping consisting of marketing, advertisement campaigns, new business creation, new product creation, new service creation, product reinvention, service reinvention, strategic business growth, and combinations therefore.

4. The method of claim 1, wherein the consumer stimuli sources are selected from the group consisting of media outlets, advertisements, movies, television and radio programs, books, magazines, internet websites, blogs, chat rooms, newspapers, and combinations thereof.

5. The method of claim 1, wherein the culture segments are data groups created based on similarities.

6. The method of claim 1, wherein the culture segments are data groups created based on at least one human basic instinct and data points that include each of the four consumer life stimuli categories.

7. The method of claim 1, wherein the colony culture segments are linked to a product or service in order to market a product or service.

8. A method for identifying affinity groups, comprising:

a. identifying and collecting data from a plurality of consumer stimuli sources;

b. analyzing the data to ensure that it is not an aberration, whereby the step comprising identifying at least two sources for a data point and the existence of the data point more than once;

c. recording contextual information on the data in order to define and tag the data;

d. categorizing the data into at least one category according to a human basic instinct defined as a Maslow need that includes biological or physiological, safety, belonging or love, esteem, and self-actualization;

e. categorizing the data into at least one category according to consumer life stimuli that include entertainment, technology, design, and well being;

f. grouping the categorized data into a culture segment; and

,

g. identifying the affinity group associated with the culture segment.

9. The method of claim 8, wherein the culture segments are further grouped into colony culture segments and the affinity group associated with the colony culture segment is identified.

10. The method of claim 8, wherein the data categorized is classified on a spectrum from emerging trends to mainstream, well-established, trends.

11. The method of claim 8, wherein identification of the affinity group is used in business development, with the business development selected from the group consisting of marketing, advertisement campaigns, new business creation, new product creation, new service creation, product reinvention, service reinvention, strategic business growth, and combinations therefore.

12. The method of claim 8, wherein the consumer stimuli sources are selected from the group consisting of media outlets, advertisements, movies, television and radio programs, books, magazines, internet websites, blogs, chat rooms, newspapers, and combinations thereof.

13. The method of claim 8, wherein the culture segments are data groups created based on similarities.

14. The method of claim 8, wherein the culture segments are data groups created based on at least one human basic instinct and data points that include each of the four consumer life stimuli categories.

15. The method of claim 8, wherein the affinity group identified are linked to a product or service in order to market a product or service.

16. A method for identifying an emerging trend comprising:

a. collecting data from a plurality of consumer stimuli sources on the emerging trend;

b. recording information on the emerging trend to collect as much information associated with the emerging trend as possible and tagging the information to define the emerging trend;

c. monitoring the emerging trend on a continual bases updating the information every week in order to record additional information on the trend.

17. The method of claim 16, wherein the emerging trend is grouped with a culture segment.

18. The method of claim 16, further identifying the affinity group associated with the culture segment and emerging trend.

19. The method of claim 16, wherein the consumer stimuli sources are selected from the group consisting of media outlets, advertisements, movies, television and radio programs, books, magazines, internet websites, blogs, chat rooms, newspapers, and combinations thereof.

20. A computer system for identifying data utilized in business development comprising:

a. executing a search to identify and collect data from a plurality of consumer stimuli sources;

b. recording contextual information on the data in order to define and tag the data;

c. categorizing the data point into at least one category according to a human basic instinct defined as a Maslow need that includes biological and physiological, safety, belonging and love, esteem, and self-actualization;

d. categorizing the data into at least one category according to consumer life stimuli that includes entertainment, technology, design, and well being;

e. pooling the tagged data into a database;

f. executing a search to create similar data groups based on similarities that include a single unique human basic instinct and each of the four consumer stimuli categories creating a culture segment.

21. The system of claim 20, wherein the data is updated on weekly bases.

22. The system of claim 20, further used to identify emerging trends and the affinity group associated with the emerging trend.