Digital media benefit attachment mechanism

• US 20080082405A1
• Filed: 09/29/2006
• Published: 04/03/2008
• Est. Priority Date: 09/29/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kalaboukis, Chris, Martinez, Ronald, Ravindran, Balaji
• Granted Patent: US 8,781,892 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.

Claims

1. A method comprising

receiving, from a remote host, a message including a content embedding entity identifier and information indicating an advertisement locator of an advertiser network resource;

recording an event related to the message in an account corresponding to the content embedding entity identifier; and

transmitting a response to the remote host, wherein the response causes the remote host to receive an ad from the advertiser network resource; and

associating a benefit to the account based on the event.

2. The method of claim 1 wherein transmitting the response comprises transmitting a redirection message to the remote host, wherein the redirection message includes the advertisement locator indicated by the information.

3. The method of claim 1 wherein the information identifies the advertisement resource locator.

4. The method of claim 1 wherein the information includes a coded identifier that maps to the advertisement resource locator.

5. The method of claim 1 wherein the benefit comprises a monetary benefit.

6. The method of claim 1 wherein the message further includes a content owner identifier;

and wherein the method further comprises

recording an event related to the message in a second account corresponding to the content owner; and

associating a benefit to the second account based on the event.

7. The method of claim 1 wherein the information in the message comprises one or more tags corresponding to a content object;

and wherein the method further comprises

querying, responsive to the message, an ad search system with the one or more tags;

receiving an ad or a data locator to an ad;

including the ad or the data locator to the ad in the response.

8. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a message including a content embedding entity identifier and information indicating an advertisement locator of an advertiser network resource;

record an event related to the message in an account corresponding to the content embedding entity identifier; and

transmit a response to the remote host, wherein the response causes the remote host to receive an ad from the advertiser network resource; and

associate a benefit to the account based on the event.

9. A method comprising:

receiving, from a remote host, a request including information corresponding to an advertisement resource locator, and an identifier corresponding to an entity associated with dissemination of a content object;

matching one or more aspects of the advertisement resource locator to an advertiser account;

logging, responsive to matching the advertisement resource locator to an advertiser account, a retrieval event in association with the advertiser account;

transmitting the advertisement resource locator in a redirection message to the remote host;

determining, for an entity identified in the request, a share of a revenue amount attributable to retrieval event; and

crediting an account corresponding to at least one of the entities according to the determined share of revenue.

10. The method of claim 9 wherein the information includes the advertisement resource locator.

11. The method of claim 9 wherein the information includes a coded identifier that maps to the advertisement resource locator.

12. The method of claim 9 wherein the identifier is a content embedding entity identifier.

13. The method of claim 9 wherein the identifier is a content owner identifier.

14. The method of claim 9 wherein the identifier is a network application host identifier.

15. The method of claim 9 wherein the information in the request comprises one or more tags corresponding to a content object;

and wherein the method further comprises

querying, responsive to the request, an ad search system with the one or more tags;

receiving an advertisement resource locator.

16. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a request including information corresponding to an advertisement resource locator, and an identifier corresponding to an entity associated with dissemination of a content object;

match one or more aspects of the advertisement resource locator to an advertiser account;

log, responsive to matching the advertisement resource locator to an advertiser account, a retrieval event in association with the advertiser account;

transmit the advertisement resource locator in a redirection message to the remote host;

determine, for an entity identified in the request, a share of a revenue amount attributable to retrieval event; and

credit an account corresponding to at least one of the entities according to the determined share of revenue.

17. A method comprising

receiving, from a remote host, a message including an identifier corresponding to an entity associated with dissemination of a content object and information indicating data locator of a network resource;

associating, responsive to the message, a benefit to an account corresponding to the identifier; and

transmitting a response to the remote host.

18. The method of claim 17 wherein the identifier is a content embedding entity identifier.

19. The method of claim 17 wherein the identifier is a content owner identifier.

20. The method of claim 17 wherein the identifier is a network application host identifier.

21. The method of claim 17 wherein the network resource is a network addressable advertiser system.

22. The method of claim 17 wherein transmitting the response comprises transmitting a redirection message to the remote host, wherein the redirection message includes the data locator indicated by the information.

23. The method of claim 17 wherein the message resulted from activation of a hyperlink contained in content embedding code.

24. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a message including an identifier corresponding to an entity associated with dissemination of a content object and information indicating data locator of a network resource;

associate, responsive to the message, a benefit to an account corresponding to the identifier; and

transmit a response to the remote host.

25. A method comprising

receiving, from a remote host, a search request including one or more search terms and an identifier corresponding to an entity associated with dissemination of a content object to which the one or more search terms relate;

generating, responsive to the search request, search results including one or more data locators each corresponding to a network addressable resource;

generating a redirection link for at least one of the data locators in the search results;

wherein the redirection link is operative, when activated, to cause the remote host to access the network addressable resource; and

transmitting a response to the remote host including the redirection link;

wherein activation of the redirection link is operative to provide a benefit to the entity corresponding to the identifier.

26. The method of claim 25 wherein the identifier is a content embedding entity identifier.

27. The method of claim 25 wherein the identifier is a content owner identifier.

28. The method of claim 25 wherein the identifier is a network application host identifier.

29. The method of claim 25 wherein the identifier is a content host identifier.

30. The method of claim 25 further comprising

receiving a request from the remote host, wherein the request includes information indicating a data locator;

and wherein the request results from activation of the redirection link;

mapping the information in the request to the identifier in the search request;

associating a benefit to an account corresponding to the identifier; and

transmitting the data locator to the remote host in a redirection message.

31. The method of claim 30 further comprising

matching one or more aspects of the data locator to an advertiser account;

logging, responsive to matching the data locator to an advertiser account, a retrieval event in association with the advertiser account;

determining, for the account corresponding to the identifier, a share of a revenue amount attributable to retrieval event; and

crediting the account according to the determined share of revenue.

32. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a search request including one or more search terms and an identifier corresponding to an entity associated with dissemination of a content object to which the one or more search terms relate;

generate, responsive to the search request, search results including one or more data locators each corresponding to a network addressable resource;

generate a redirection link for at least one of the data locators in the search results;

wherein the redirection link is operative, when activated, to cause the remote host to access the network addressable resource; and

transmit a response to the remote host including the redirection link;

wherein activation of the redirection link is operative to provide a benefit to the entity corresponding to the identifier.

33. A method comprising

receiving, from a remote host, a search request including one or more search terms and a content embedding entity identifier;

generating, responsive to the search request, search results including one or more data locators each corresponding to a network addressable resource;

generating a link for at least one of the data locators in the search results;

wherein the link is operative, when activated, to cause the remote host to access the network addressable resource; and

transmitting a response to the remote host including the link;

wherein activation of the link is operative to provide a benefit to the entity corresponding to the content embedding entity identifier.

34. The method of claim 33 wherein the link is a redirection link operative to cause the remote host to access the network addressable resource in a redirection process.

35. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a search request including one or more search terms and a content embedding entity identifier;

generate, responsive to the search request, search results including one or more data locators each corresponding to a network addressable resource;

generate a link for at least one of the data locators in the search results;

wherein the link is operative, when activated, to cause the remote host to access the network addressable resource; and

transmit a response to the remote host including the link;

wherein activation of the link is operative to provide a benefit to the entity corresponding to the content embedding entity identifier.

36. The apparatus of claim 35 wherein the link is a redirection link operative to cause the remote host to access the network addressable resource in a redirection process.

37. A method, comprising

receiving, from a first user, a request to upload a content object to a data store, wherein the data store is accessible to a plurality of users over a network;

receiving, from the first user, an advertisement locator identifying a network addressable advertiser resource;

storing the content object in the data store;

generating content embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink including the advertisement locator, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

38. The method of claim 37 further comprising

receiving a request for the content object from a remote host;

determining a user identifier associated with the request; and

adding the user identifier as a content embedding entity identifier to the content embedding code;

transmitting a response including the content object and the content embedding code.

39. The method of claim 38 wherein the content embedding entity identifier is encoded into the hyperlink.

40. An apparatus comprising

a memory,

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a first user, a request to upload a content object to a data store, wherein the data store is accessible to a plurality of users over a network;

receive, from the first user, an advertisement locator identifying a network addressable advertiser resource;

store the content object in the data store;

generate content embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink including the advertisement locator,

wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

41. The apparatus of claim 40 wherein the logic is further operative to cause the one or more processors to:

receive a request for the content object from a remote host;

determine a user identifier associated with the request; and

add the user identifier as a content embedding entity identifier to the content embedding code;

transmit a response including the content object and the content embedding code.

42. The apparatus of claim 41 wherein the content embedding entity identifier is encoded into the hyperlink.