Systems and methods for ranking search engine results

• US 20080082528A1
• Filed: 09/26/2007
• Published: 04/03/2008
• Est. Priority Date: 10/03/2006
• Status: Abandoned Application

• Current Assignee: Pointer S.r.l.
• Original Assignee: Pointer S.r.l.
• Inventors: Soldani, Nicolo, Bonzi, Alessandro
• Application Number:
  US11/902,808
• Publication Number:
  US 20080082528A1
• Time in Patent Office: Days
• US Class Current: 707/5
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Systems and methods for ranking search engine results on the basis of a primary score resulting from a primary ranking influence and/or a secondary score resulting from a secondary ranking influence. The primary score and the secondary score rank factors over which a website owner or advertising agency has no effective control, such as user satisfaction, or the number of times a product has been purchased from a website that corresponds to a search result. The search engine results are thus ranked on the basis of the quality of the match between the search results and the search parameters, and are not susceptible to ranking influences due to keyword stuffing or monetary payments.

Claims

1. A method for ranking a plurality of search results, comprising:

receiving, by a computer associated with a computer network, search parameters input by a user;

performing a search of the computer network for data satisfying the search parameters;

evaluating a primary ranking influence to assign a primary score to a plurality search results;

evaluating a secondary ranking influence to assign a secondary score to the plurality of search results;

creating a search engine results page comprising the plurality of search results on the basis of the primary score and the secondary score; and

displaying the search engine results page where the plurality of search results are ranked on the basis of the primary score and the secondary score.

2. The method of claim 1, wherein displaying the search results page comprises displaying a list of a plurality of websites that satisfy the search parameters.

3. The method of claim 2, comprising associating each of the plurality of websites with a merchant.

4. The method of claim 2, further comprising facilitating access by the user to one of the websites associated with one of the plurality of search results.

5. The method of claim 1, comprising storing user feedback on the basis of a purchase made resulting from the user accessing one of the plurality of search results.

6. The method of claim 1, wherein the computer network comprises the Internet.

7. The method of claim 1, wherein receiving search parameters comprises receiving keywords input by the user.

8. The method of claim 1, wherein performing a search of the computer network comprises using a search engine.

9. The method of claim 1, wherein evaluating the primary ranking influence comprises monitoring, by the computer, a total number of a plurality of conversions.

10. The method of claim 9, wherein monitoring the plurality of conversions comprises monitoring a successful action selected from the group consisting of the user accessing one of the plurality of websites, the user accessing a payment page associated with one of the plurality of websites, and the user purchasing an item with the assistance of one of the plurality of websites.

11. The method of claim 3, wherein evaluating the primary ranking influence comprises identifying when the user accesses a payment page associated with a website of the merchant.

12. The method of claim 1, wherein evaluating the primary ranking influence comprises evaluating, by the computer, a number of items previously purchased by the user.

13. The method of claim 1, comprising receiving, by the computer, data regarding a prior purchase made by the user.

14. The method of claim 13, wherein evaluating the secondary ranking influence comprises evaluating the data regarding a prior purchase made by the user.

15. A system for ranking a plurality of search results by a computer associated with a computer network, comprising:

a processor associated with the computer;

a receiver associated with the computer for receiving search parameters input by a user;

the processor controlling a search of the computer network for data satisfying the search parameters;

the processor evaluating a primary ranking influence to assign a primary score to a plurality of search results;

the processor evaluating a secondary ranking influence to assign a secondary score to the plurality of search results;

a search engine results page created by the processor comprising the plurality of search results;

a monitor associated with the computer displaying the search engine results page where the plurality of search results are ranked on the basis of the primary score and the secondary score.

16. The system of claim 15, wherein the search results page comprises a list of a plurality of websites that satisfy the search parameters.

17. The system of claim 16 wherein each of the plurality of websites is associated with a merchant.

18. The system of claim 16, wherein the computer facilitates access by the user to one of the websites associated with one of the plurality of search results.

19. The system of claim 15, wherein the computer stores user feedback on the basis of a purchase made resulting from the user accessing one of the plurality of search results.

20. The system of claim 15, wherein the computer network comprises the Internet.

21. The system of claim 15, wherein the search parameters input by the user comprise keywords.

22. The system of claim 15, wherein the search of the computer network comprises the use of a search engine.

23. The system of claim 15, wherein the primary ranking influence comprises a total number of a plurality of conversions.

24. The system of claim 23, wherein the plurality of conversions comprises at least one of:

the user accessing one of the plurality of websites;

the user accessing a payment page associated with one of the plurality of websites; and

the user purchasing an item with the assistance of one of the plurality of websites.

25. The system of claim 17, wherein the primary ranking influence comprises user access of a payment page associated with a website of the merchant.

26. The system of claim 15, wherein the primary ranking influence comprises a number of items previously purchased by the user.

27. The system of claim 15, wherein the receiver receives data regarding a prior purchase made by the user.

28. The system of claim 27, wherein the secondary ranking influence comprises the data regarding a prior purchase made by the user.

29. An article of manufacture comprising a program storage medium having computer readable program code embodied therein for ranking a plurality of search results by a computer associated with a computer network, the computer readable program code in the article of manufacture comprising:

computer readable code for causing a computer to receive search parameters input by a user;

computer readable code for causing a computer to perform a search of the computer network for data satisfying the search parameters;

computer readable code for causing a computer to evaluate a primary ranking influence to assign a primary score to a plurality search results;

computer readable code for causing a computer to create a search engine results page comprising the plurality of search results on the basis of the primary score and the secondary score; and

computer readable code for causing a computer to display the search engine results page where the plurality of search results are ranked on the basis of the primary score and the secondary score.

30. A system for ranking a plurality of search results by a computer associated with a computer network, comprising:

means for receiving, by a computer associated with a computer network, search parameters input by a user;

means for performing a search of the computer network for data satisfying the search parameters;

means for evaluating a primary ranking influence to assign a primary score to a plurality of search results;

means for evaluating a secondary ranking influence to assign a secondary score to the plurality of search results;

means for creating a search engine results page comprising the plurality of search results on the basis of the primary score and the secondary score; and

means for displaying the search engine results page where the plurality of search results are ranked on the basis of the primary score and the secondary score.