System and method for integrating ads into presentation environments
First Claim
1. A method of serving ads, comprising:
- receiving by an ad server over a network an ad request issued by an application engine on a user computer, the ad request issued by the application enginein connection with processing a content source file specifying in a format required by the application engine how the application engine is to provide a display of content, andsubsequent to the application engine configuring a security setting of the application engine to allow the ad server to serve one or more ads into the content display; and
providing an ad source file over the network to the user computer in response to the ad request, the ad source file specifying in the required application engine format how the application engine is to provide a display of an ad.
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Accused Products
Abstract
A system and method for serving ads. According to an embodiment, an ad server receives over a network an ad request issued by an application engine on a user computer, the ad request issued by the application engine in connection with processing a content source file specifying in a format required by the application engine how the application engine is to provide a display of content and subsequent to the application engine configuring a security setting of the application engine to allow the ad server to serve one or more ads into the content display, and providing an ad source file over the network to the user computer in response to the ad request, the ad source file specifying in the required application engine format how the application engine is to provide a display of an ad.
13 Citations
20 Claims
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1. A method of serving ads, comprising:
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receiving by an ad server over a network an ad request issued by an application engine on a user computer, the ad request issued by the application engine in connection with processing a content source file specifying in a format required by the application engine how the application engine is to provide a display of content, and subsequent to the application engine configuring a security setting of the application engine to allow the ad server to serve one or more ads into the content display; and providing an ad source file over the network to the user computer in response to the ad request, the ad source file specifying in the required application engine format how the application engine is to provide a display of an ad. - View Dependent Claims (2, 3)
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4. A method of serving ads, comprising:
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receiving by an ad server over a network an ad request issued by an application engine embedded within a web browser on a user computer, the ad request issued by the application engine in connection with processing a content source file, the content source file having been received by the user computer over the network from a content provider and specifying in a format required by the application engine how the application engine is to provide a display of content; and providing an ad source file over the network to the user computer in response to the ad request, the ad source file specifying in the required application engine format how the application engine is to provide a display of an ad. - View Dependent Claims (5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for serving ads, comprising:
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an application engine embedded within a web browser on a user computer; an ad server accessible to the user computer over a network; an ad source file communicatively linked to the ad server, the ad source file specifying in a format required by the application engine how the application engine is to provide a display of an ad; a content provider accessible to the user computer over a network; and a content source file communicatively linked to the content provider, the content source file specifying in the required application engine format how the application engine is to provide a display of content, wherein the content provider provides the content source file over the network to the user computer, wherein the application engine, in connection with processing the content source file, issues an ad request over the network to the ad server, and wherein the ad server provides the ad source file over the network to the user computer in response to the ad request.
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Specification