Method and Apparatus for Widget Container/Widget Tracking and Metadata Manipulation

• US 20080082627A1
• Filed: 09/29/2006
• Published: 04/03/2008
• Est. Priority Date: 09/29/2006
• Status: Abandoned Application

• Current Assignee: AddThis, Inc. (Oracle Corporation)
• Original Assignee: AddThis, Inc. (Oracle Corporation)
• Inventors: Reverte, Carlos F., Keesan, Matthew J., Fath, John A., Radfar, Hooman, Allen, Stewart O.
• Application Number:
  US11/537,375
• Publication Number:
  US 20080082627A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 10/10 Office automation; Time management

Abstract

A method includes generating a widget container configured to be executed at a widget-container processing device in response to a reference to the widget container being accessed from a processor-readable vehicle. Parentage information is produced by associating a first instance of a reference to the widget container with a second instance of the reference to the widget container based on the first instance of the reference being derived from the second instance of the reference.

Claims

1. A method, comprising:

sending an instance of a widget container to a widget-container processing device in response to a first instance of a reference to the widget container being accessed from a first processor-readable vehicle, the first instance of the reference including a pointer to the widget container and a first placement identifier, the first placement identifier being used to uniquely identify the first instance of the reference included in the first processor-readable vehicle, the widget container being a procedural software framework including a widget reference and a placement service module; and

producing a second placement identifier in response to the placement service module being used to request that a second instance of the reference derived from the first reference be included in a second processor-readable vehicle, the second placement identifier being used to uniquely identify the second instance of the reference in the second processor-readable vehicle, the second placement identifier and the pointer to the widget container being included in the second instance of the reference.

2. The method of claim 1, the sending includes sending from a widget-container host, the producing includes producing at the widget-container host,

the method further comprising:

sending an instruction to a processor to include the second instance of the reference in the second processor-readable vehicle, the processor being associated with a host of the second processor-readable vehicle.

3. The method of claim 1, wherein the widget is at least one of a static data object, a software object, or a media object.

4. The method of claim 1, further comprising:

calculating a tracking parameter value in response to a user-triggered interaction with the instance of the widget container at the widget-container processing device; and

associating the tracking parameter value with the first placement identifier.

5. The method of claim 1, further comprising:

sending an indicator that indicates that the second instance of the reference was derived from the first instance of the reference; and

producing parentage information by associating the first instance of the reference and the second instance of the reference based on the indicator.

6. The method of claim 5, wherein the instance of the widget container is a first instance of the widget container,

the method further comprising:

calculating a first tracking parameter value in response to a first user-triggered interaction with the first instance of the widget container;

associating the tracking parameter value with the first placement identifier;

calculating a second tracking parameter value in response to a second user-triggered interaction with a second instance of the widget container, the second instance of the widget container being sent in response to the second instance of the reference to the widget container being accessed from the second processor-readable vehicle;

associating the second tracking parameter value with the second placement identifier; and

associating the first tracking parameter value with the second tracking parameter using the parentage information.

7. The method of claim 6, further comprising:

calculating a collective tracking parameter value based on the first tracking parameter value and the second tracking parameter value; and

associating the collective tracking parameter value with the widget container based on the parentage information.

8. The method of claim 5, further comprising:

associating a metadata parameter value with the first placement identifier and the second placement identifier using the parentage information.

9. The method of claim 1, further comprising associating the first placement identifier with each vehicle identifier from a set of vehicle identifiers used to access the first processor-readable vehicle.

10. A method, comprising:

generating a widget container configured to be executed at a widget-container processing device in response to a reference to the widget container being accessed from a processor-readable vehicle; and

producing parentage information by associating a first instance of a reference to the widget container with a second instance of the reference to the widget container based on the first instance of the reference being derived from the second instance of the reference.

11. The method of claim 10, wherein the widget container is generated in response to an instruction from a processor, the widget container is a procedural software framework containing a service module associated with a widget and a widget, the service module being a pre-defined function associated with the widget container before the widget container is generated, the widget being at least one of a static data object, a software object or a media object.

12. The method of claim 10, further comprising:

calculating a collective tracking parameter value based on a first tracking parameter value associated with the first instance of the reference and a second tracking parameter associated with the second instance of the reference.

13. A method comprising:

receiving a metadata parameter value associated with a first widget, the metadata parameter value being retrieved from a metadata database in response to a service module of a widget container being accessed at a widget-container processing device, the widget container being a procedural software framework including a reference to the first widget and the service module; and

associating the metadata parameter value associated with the first widget with a metadata parameter value of a second widget, the first widget being a different content type than the second widget.

14. The method of claim 13, wherein the widget container is configured to be executed at a widget-container processing device in response to a reference to the widget container being accessed from a processor-readable vehicle, the widget container is executed within a framework of the processor-readable vehicle.

15. The method of claim 13, wherein the first widget is received within the procedural software framework of the widget container in response to the procedural software framework of the widget container being executed at the widget-container processing device.

16. The method of claim 13, wherein the metadata parameter value is metadata parameter value that is retrieved based on an indicator generated when the service module is accessed.

17. The method of claim 13, wherein the service module is a pre-defined function included in the widget container.

18. The method of claim 13, further comprising:

sending at least one of the second widget or a reference to the second widget over the network when a threshold condition is satisfied based on the metadata parameter value of the first widget and the metadata parameter value of the second widget, the reference being sent to the widget-container processing device.

19. The method of claim 18, wherein the second widget is received within the procedural software framework of the widget container in response to the at least one of the widget or the reference to the second widget being accessed at the widget-container processing device.

20. A method, comprising:

receiving a request to send a widget container over a network to a widget-container processing device, the request being defined in response to an instance of a reference to the widget container being accessed at the widget-container processing device from a processor-readable vehicle, the request including a unique placement identifier used to identify the instance of the reference, the widget container being a procedural software framework including a reference to a widget, the widget being at least one of a media object, a static data object, or a software object;

retrieving a widget-container viewer metadata parameter value associated with a widget-container viewer and the unique placement identifier received in the request; and

modifying the widget container based on the widget-container viewer metadata parameter value.

21. The method of claim 20, wherein the widget container includes a service module,

the method further comprising:

defining the widget-container viewer metadata parameter value based on an indicator received in response to the service module being accessed by the widget-container viewer; and

associating the widget-container viewer metadata parameter value with the unique placement identifier.

22. The method of claim 20, wherein the unique placement identifier is a first unique placement identifier, the widget-container viewer metadata parameter value is associated with a second unique placement identifier.

23. The method of claim 20, wherein the widget container includes a service module,

the method further comprising:

modifying the widget-container viewer metadata parameter value based on an indicator received in response to the service module being accessed by the widget-container viewer.

24. The method of claim 20, wherein the modifying includes modifying when the widget container is served to the widget-container processing device.

25. The method of claim 20, wherein the modifying includes modifying based on at least one of a widget-container placer metadata parameter value or a widget-container originator metadata parameter value, the widget-container originator metadata parameter value being associated with a widget-container originator and a plurality of instances of references to the widget container, the widget-container placer metadata parameter value being a widget-container placer and associated with the unique placement identifier.