SYSTEM FOR PROVIDING PROMOTIONAL CONTENT AS PART OF SECONDARY CONTENT ASSOCIATED WITH A PRIMARY BROADCAST

• US 20080083003A1
• Filed: 08/31/2007
• Published: 04/03/2008
• Est. Priority Date: 09/29/2006
• Status: Abandoned Application

• Current Assignee: Roundbox, Inc. (AT&T, Inc.)
• Original Assignee: Roundbox, Inc. (AT&T, Inc.)
• Inventors: IVANOV, ATANAS, BINIAK, BRYAN, CUNNINGHAM, CHRIS, MELTZER, BROCK, MARKS, JEFFREY
• Application Number:
  US11/849,238
• Publication Number:
  US 20080083003A1
• Time in Patent Office: Days
• US Class Current: 725/110
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8405 represented by keywords
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The system provides a computer based presentation of promotional content synchronized to a broadcast and not merely to an event. The system includes a customizable interface that uses a broadcast and a plurality of secondary sources to present data and information to a user to enhance and optimize a broadcast experience. The system provides customizable delivery of the promotional content that is based on both the content and the context of the primary content broadcast. The contextual triggers define a state of the broadcast and select from a library of promotional content that is appropriate for that state and for the user. The system can also synchronize promotional content to any or all of the plurality of secondary sources as well. The system can provide promotional content on a user by user basis, providing uniquely user directed advertising.

Claims

1. A promotional content generation system comprising:

A primary content source;

a metadata detection system coupled to the primary content source for extracting metadata from the primary content source;

a media association engine coupled to the metadata detection system and to a promotional content source for analyzing the metadata and selecting promotional content based on the metadata.

2. The system of claim 1 wherein the primary content source is a broadcast.

3. The system of claim 2 wherein the media detection system analyzes and/or produces the metadata for triggers.

4. The system of claim 3 wherein the trigger comprises close captioned text associated with the broadcast.

5. The system of claim 4 wherein the trigger comprises contextual information associated with the broadcast.

6. The system of claim 4 wherein the trigger comprises audio data associated with the broadcast.

7. The system of claim 4 wherein the selection of the promotional content further depends on a profile of a user accessing the system.

8. The system of claim 7 wherein the media association engine further analyzes a context of the primary content source.

9. The system of claim 8 wherein the selection of promotional content is further dependent on the context of the primary content.

10. The system of claim 9 wherein the system further assembles secondary content based on the metadata and context of the primary content source.