SYSTEM AND METHOD FOR ADVERTISING VIA MOBILE DEVICES
First Claim
1. A method for transmitting advertisements on a mobile device comprising the steps of:
- downloading an advertisement to the mobile device using an advertisement server;
selecting the downloaded advertisement on said mobile device by a user of the mobile device;
responding to said user selection; and
tracking said selection and additional information by said server.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for advertising via mobile devices is disclosed. The system includes a mobile device, a server and a network for providing communication between the mobile device and then server. According to one embodiment, the mobile device has a user input device and an advertisement interface. The server downloads an advertisement to the mobile device for display by the advertisement interface and tracks and stores information in response to the advertisement being viewed by a user. The method includes the steps of downloading an advertisement from an advertisement server to a mobile device, selecting the downloaded advertisement by a user of the mobile device, responding to the user selection, and the tracking of information by the advertising server.
44 Citations
25 Claims
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1. A method for transmitting advertisements on a mobile device comprising the steps of:
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downloading an advertisement to the mobile device using an advertisement server; selecting the downloaded advertisement on said mobile device by a user of the mobile device; responding to said user selection; and tracking said selection and additional information by said server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for displaying advertisements on a mobile device comprising:
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a server; a network; and a mobile device in communication with said server via said network, said mobile device comprising;
an advertisement interface and a user input device;
wherein said server downloads an advertisement to the mobile device for display by the advertisement interface; and
wherein the server tracks and stores information in response to the advertisement being viewed by a user. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification