METHOD OF AND SYSTEM FOR DIRECTORY-ASSISTANCE-BASED MARKETING
First Claim
Patent Images
1. A method of intelligent marketing in response to a directory-assistance call from a caller, the method comprising:
- receiving a directory-assistance response from the caller;
determining call attributes of the directory-assistance call;
accessing, utilizing at least some of the call attributes, a profile of the caller;
selecting at least one advertisement based, at least in part, on the profile; and
presenting, to the caller, the at least one selected advertisement and a listing responsive to the directory-assistance response.
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Abstract
A method of intelligent marketing in response to a directory-assistance call from a caller. The method includes receiving a directory-assistance response from the caller, determining call attributes of the directory-assistance call, accessing, utilizing at least some of the call attributes, a profile of the caller, selecting at least one advertisement based, at least in part, on the profile and presenting, to the caller, the at least one selected advertisement and a listing responsive to the directory-assistance response.
35 Citations
25 Claims
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1. A method of intelligent marketing in response to a directory-assistance call from a caller, the method comprising:
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receiving a directory-assistance response from the caller;
determining call attributes of the directory-assistance call;
accessing, utilizing at least some of the call attributes, a profile of the caller;
selecting at least one advertisement based, at least in part, on the profile; and
presenting, to the caller, the at least one selected advertisement and a listing responsive to the directory-assistance response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A directory-assistance-based intelligent-marketing system comprising:
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a directory-assistance system adapted to receive an audible directory-assistance response from a caller, determine call attributes of the directory-assistance call, and present to the caller at least one advertisement and a listing responsive to the directory-assistance response;
a marketing data analysis system adapted to access, utilizing the call attributes, a profile of the caller and select the at least one advertisement based, at least in part, on the profile; and
wherein the directory-assistance system and the marketing data analysis system are interoperably coupled. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. An article of manufacture for intelligent marketing operating on a network, the article of manufacture comprising:
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at least one computer readable medium;
processor instructions contained on the at least one computer readable medium, the processor instructions configured to be readable from the at least one computer readable medium by at least one processor and thereby cause the at least one processor to operate as to;
receive a directory-assistance response from the caller;
determine call attributes of the directory-assistance call;
access, utilizing at least some of the call attributes, a profile of the caller;
select at least one advertisement based, at least in part, on the profile; and
present, to the caller, the at least one selected advertisement and a listing responsive to the directory-assistance response.
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24. A method of intelligent marketing in response to a directory-assistance call from a caller, the method comprising:
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receiving, by a directory-assistance system, a directory-assistance response from the caller;
determining call attributes of the directory-assistance call;
receiving, from a marketing data-analysis system, a profile of the caller;
receiving, from the marketing data-analysis system, information related to at least one advertisement based, at least in part, on the profile; and
presenting, to the caller, the at least one advertisement and a listing responsive to the directory-assistance response.
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25. A method of intelligent marketing in response to a directory-assistance call from a caller, the method comprising:
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receiving, from a directory-assistance system, call attributes of the directory-assistance call;
accessing, utilizing at least some of the call attributes, a profile of the caller;
selecting at least one advertisement based, at least in part, on the profile; and
forwarding, to the directory-assistance system, the at least one advertisement.
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Specification