Alteration of promotional content in media works
1 Assignment
0 Petitions
Accused Products
Abstract
A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various systems and methods may be used to incorporate substitute content in a derivative version of the media work in compliance with applicable modification guidelines. In some instances substitute promotional content may have some association with a real-world topic or real-world entity or real-world person.
148 Citations
82 Claims
-
1-30. -30. (canceled)
-
31. An implementation system for promotional content in a media work, comprising:
-
a composite media work having a constituent portion capable of incorporating promotional content;
a representation of substitute promotional content that has been approved or authorized for possible incorporation in the constituent portion of the composite media work, wherein the substitute promotional content publicizes or promotes a particular real-world topic; and
an editor module configured to incorporate the substitute promotional content in the constituent portion of a derivative version of the composite media work. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
-
-
49. (canceled)
-
50. A computer program product comprising one or more computer programs including instructions encoded on signal-bearing media to execute the following process:
-
identifying a composite media work;
obtaining access to substitute promotional content that has been approved or authorized for incorporation in a constituent portion of a derivative version of the composite media work, wherein the substitute promotional content includes one or more content elements that publicize or promote a particular topic; and
editing the composite media work by incorporating the substitute promotional content in the constituent portion of the derivative version of the composite work in accordance with applicable modification guidelines. - View Dependent Claims (51, 52, 53, 55, 56, 57, 58, 59, 60, 61, 62, 63, 65, 66, 67, 69, 71, 72)
-
-
54. (canceled)
-
64. (canceled)
-
68. (canceled)
-
70. (canceled)
-
73. An alteration method for incorporating substitute promotional content in media works, comprising:
-
obtaining substitute promotional content that has been approved or authorized for possible incorporation in a constituent portion of a composite media work, wherein the substitute promotional content publicizes or promotes a real-world topic; and
editing the composite media work by incorporating the substitute promotional content in the constituent portion of a derivative version of the composite media work in accordance with applicable modification guidelines. - View Dependent Claims (74, 75, 76, 77, 78, 79, 80, 81, 82)
-
Specification