ONLINE AD PLACEMENT IN RESPONSE TO ZONE OF PAPER INPUT
First Claim
1. A method of displaying an advertisement to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising:
- (a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and
(b) said user interaction causing a first resource to be displayed on a display device, said first resource being a blended resource comprising at least one advertisement and content corresponding to said user interaction, wherein said at least one advertisement is determined by a zone of said user interaction.
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Accused Products
Abstract
A method of displaying an advertisement to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising: (a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and (b) said user interaction causing a first resource to be displayed on a display device, said first resource being a blended resource comprising at least one advertisement and content corresponding to said user interaction, wherein said at least one advertisement is determined by a zone of said user interaction.
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Citations
20 Claims
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1. A method of displaying an advertisement to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising:
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(a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and (b) said user interaction causing a first resource to be displayed on a display device, said first resource being a blended resource comprising at least one advertisement and content corresponding to said user interaction, wherein said at least one advertisement is determined by a zone of said user interaction. - View Dependent Claims (2, 3, 4, 5, 10)
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- 7. The method of claim 7, wherein the user interaction is within a zone of the substrate having no printed advertisements.
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11. A system for displaying an advertisement to a user via user interaction with a printed substrate, said system comprising:
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(A) the printed substrate, said substrate comprising user information and coded data, said coded data enabling said user interaction; (B) a sensing device, said sensing device comprising; (i) an image sensor for reading at least some of the coded data when a user operatively positions or moves the sensing device relative to the substrate while performing said user interaction; (ii) a processor for generating interaction data using the read coded data, said interaction data being indicative of said user interaction; and (iii) means for communicating the interaction data, thereby causing a first resource to be displayed on a display device in response to the user interaction; (C) a first computer system configured for; (i) receiving the interaction data, or an encoded form thereof; (ii) determining a zone of said user interaction; (iii) determining an ad identifier associated with said zone; (iv) determining a request using the interaction data and the ad identifier; and (v) initiating obtaining or formation of the first resource using the request; (D) the display device, said display device comprising; (i) means for receiving the first resource, said first resource being a blended resource comprising at least one advertisement and content corresponding to said user interaction, said at least one advertisement being associated with the zone of said user interaction via said ad identifier; and (ii) a display for displaying the first resource. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification