SYSTEM AND METHOD OF PROVIDING ADVERTISEMENTS TO VEHICLES
First Claim
1. A method of advertising, the method comprising:
- monitoring the location of one or more portable communication devices in communication with a data network as the one or more portable communication devices travel within a user vehicle along a freeway;
determining whether the one or more portable communication devices are within a predetermined range of a freeway exit;
determining from the one or more portable communication devices one or more types of media files supported by a media system of the user vehicle; and
transmitting one or more advertisements to the one or more portable communication devices for presentation on the media system of the user vehicle associated with each of said devices, wherein the advertisement is delivered in a format based on the determined one or more types of media files supported by the media system.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method of providing advertisements to vehicles is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a system having at least one wireless communication access point deployed along a freeway, a database for storing one or more media files associated with one or more advertisements, the database storing information concerning the types of media files supported by a number of media systems of a corresponding number of user vehicles, and a server coupled to the database having access to the at least one wireless communication access point. The server can direct the wireless communication access point to transmit one or more advertisements to the portable communication devices according to one or more types of media files determined to be supported by the media systems, and the corresponding user vehicles being proximately located to a freeway exit. Additional embodiments are disclosed.
-
Citations
20 Claims
-
1. A method of advertising, the method comprising:
-
monitoring the location of one or more portable communication devices in communication with a data network as the one or more portable communication devices travel within a user vehicle along a freeway; determining whether the one or more portable communication devices are within a predetermined range of a freeway exit; determining from the one or more portable communication devices one or more types of media files supported by a media system of the user vehicle; and transmitting one or more advertisements to the one or more portable communication devices for presentation on the media system of the user vehicle associated with each of said devices, wherein the advertisement is delivered in a format based on the determined one or more types of media files supported by the media system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A system, comprising:
-
at least one wireless communication access point deployed along a freeway; a database for storing one or more media files associated with one or more advertisements, the database storing information concerning the types of media files supported by a plurality of media systems of a corresponding plurality of user vehicles; and a server coupled to the database having access to the at least one wireless communication access point, wherein the server directs the at least one wireless communication access point to transmit one or more advertisements to the one or more portable communication devices according to one or more types of media files determined to be supported by the plurality of media systems, and the corresponding user vehicles being proximately located to a freeway exit.
-
- 19. A portable communication device, comprising a transceiver element that receives media information comprising at least one among traffic alerts and one or more advertisements from a wireless communication access point located along a freeway, and transmits said media information to a media system of a user vehicle in which said portable communication device is located.
Specification