Method and Apparatus for Delivering and Tracking Click/Call Information for PSTN and Digital Telephone Networks
First Claim
1. A method for delivering and tracking click/call information for PSTN and/or digital telephone networks, comprising the steps of:
- a user of a handset entering a search query;
executing said search query by performing a category search for the search query entered by the user against a local directory;
at the same time as the search query is executed, accessing multiple click-to-call and/or pay-per-call vendors who have specific advertisements in specific categories related to said search query;
combining search results from said local directory and said multiple click-to-call and/or pay-per-call vendors for display on a single handset screen;
sending said combined results to said user for display to said user on said handset;
wherein said user can browse between said local directory and said click-to-call and/or pay-per-call listing on said handset; and
making a voice communications call from said handset directly to a listed click-to-call and/or pay-per-call service over the PSTN and/or digital telephone network when the user selects a particular listing.
3 Assignments
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Accused Products
Abstract
A method and apparatus turns a typical home telephone system into a platform for delivery of web based content and services. The preferred embodiment of the invention comprises a broadband enabled telephone system for the home and a series of web servers that collect, package, and deliver personalized content and services to all of the telephone handsets throughout the home. With this end-to-end solution, any information or services available via the web can be delivered through a broadband enabled telephone system. Through the web, each member of a family can build a profile which defines what information and services they want available through the handset. In addition, each handset can be dynamically personalized for any family member. The color screens on the handsets become windows through which an individual can view and interact with a broad range of content and services. The audio channels thus become an extension of the voice based services, such as messaging and voice chat.
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Citations
25 Claims
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1. A method for delivering and tracking click/call information for PSTN and/or digital telephone networks, comprising the steps of:
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a user of a handset entering a search query;
executing said search query by performing a category search for the search query entered by the user against a local directory;
at the same time as the search query is executed, accessing multiple click-to-call and/or pay-per-call vendors who have specific advertisements in specific categories related to said search query;
combining search results from said local directory and said multiple click-to-call and/or pay-per-call vendors for display on a single handset screen;
sending said combined results to said user for display to said user on said handset;
wherein said user can browse between said local directory and said click-to-call and/or pay-per-call listing on said handset; and
making a voice communications call from said handset directly to a listed click-to-call and/or pay-per-call service over the PSTN and/or digital telephone network when the user selects a particular listing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 23, 24, 25)
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15. An apparatus for delivering and tracking click/call information for PSTN and/or digital telephone networks, comprising:
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a handset with which a user enters a search query;
means for executing said search query by performing a category search for the search query entered by the user against a local directory;
at the same time as the search query is executed, for accessing multiple click-to-call and/or pay-per-call vendors who have specific advertisements in specific categories related to said search query;
for combining search results from said local directory and said multiple click-to-call and/or pay-per-call vendors for display on a single handset screen; and
for sending said combined results to said user for display to said user on said handset;
wherein said user can browse between said local directory and said click-to-call and/or pay-per-call listing on said handset; and
means for making a voice communications call from said handset directly to a listed click-to-call and/or pay-per-call service over the PSTN and/or digital telephone network when the user selects a particular listing. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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Specification