Broadcast Days

• US 20080091497A1
• Filed: 07/25/2007
• Published: 04/17/2008
• Est. Priority Date: 07/27/2006
• Status: Abandoned Application

• Current Assignee: Broadsign International Incorporated (The JedFam Group LLC)
• Original Assignee: Broadsign International Incorporated (The JedFam Group LLC)
• Inventors: Julien, Patrick, Mongeau, Bryan, Parisien, Daniel
• Application Number:
  US11/828,110
• Publication Number:
  US 20080091497A1
• Time in Patent Office: Days
• US Class Current: 705/7.12
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: H04N 21/2223 being a public access point, e.g. for downloading to or uploading from clients arrangements specially adapted to plural spots in a confined site in broadcast systems H04H20/63
• CPC Class Codes: H04N 21/23116 involving data replication, e.g. over plural servers synchronization of replicated data G06F11/1658; error detection or correction by means of data replication G06F11/2053; replication in distributed file systems G06F16/10; replication in distributed file systems G06F16/27; replication or mirroring of data in data networks H04L67/1095
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system and method for efficiently managing advertising content on a network of electronic displays utilizing a broadcast day rule set identifies suitable conditions for the display of electronic messages at each display locations. Alternate embodiments provide for managed frame layouts, a loop policy to managing repeating content, weighting parameters, blocking schedules, dwell time parameters and device controls.

Claims

1. A system comprising:

one or more electronic displays, each electronic display capable of displaying at least one advertising message,

wherein each electronic display has at least one associated broadcast day rule set,

wherein each broadcast day rule set identifies allowable conditions for the electronic display to display an advertising message.

2. The system of claim 1, wherein said broadcast day rule set further includes a frame layout of said electronic display, wherein the frame layout describes how to partition said electronic display into at least one frame wherein each frame is capable of displaying said advertising message.

3. The system of claim 2, wherein said broadcast day rule set further includes, for each frame described in said frame layout, a loop policy, wherein the loop policy identifies conditions suitable for repeating display said advertising message on said frame.

4. The system of claim 3, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

5. The system of claim 4, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

6. The system of claim 5, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

7. The system of claim 4, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

8. The system of claim 7, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

9. The system of claim 4, wherein the loop policy determines the frame layout, said broadcast day rule set has an associated dwell time parameter, and the loop policy favors a frame layout having fewer frames when the dwell time parameter is low.

10. The system of claim 9, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

11. The system of claim 4, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

12. The system of claim 3, wherein the loop policy determines the frame layout, said broadcast day rule set has an associated dwell time parameter, and the loop policy favors a frame layout having fewer frames when the dwell time parameter is low.

13. The system of claim 12, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

14. The system of claim 3, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

15. The system of claim 2, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

16. The system of claim 15, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

17. The system of claim 16, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

18. The system of claim 15, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

19. The system of claim 18, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

20. The system of claim 15, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

21. The system of claim 2, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

22. The system of claim 1, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

23. The system of claim 22, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

24. The system of claim 23, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

25. The system of claim 22, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

26. The system of claim 25, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

27. The system of claim 22, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

28. The system of claim 1, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

29. A method for efficiently distributing advertising content in a network comprising the steps of:

associating one or more electronic displays with the network, each electronic display capable of displaying at least one advertising message,

wherein each electronic display has at least one associated broadcast day rule set,

wherein each broadcast day rule set identifies allowable conditions for the electronic display to display an advertising message.

30. The method of claim 29, wherein said broadcast day rule set further includes a frame layout of said electronic display, wherein the frame layout describes how to partition said electronic display into at least one frame wherein each frame is capable of displaying said advertising message.

31. The method of claim 30, wherein said broadcast day rule set further includes, for each frame described in said frame layout, a loop policy, wherein the loop policy identifies conditions suitable for repeating display said advertising message on said frame.

32. The method of claim 31, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

33. The method of claim 32, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

34. The method of claim 33, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

35. The method of claim 32, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

36. The method of claim 35, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

37. The method of claim 32, wherein the loop policy determines the frame layout, said broadcast day rule set has an associated dwell time parameter, and the loop policy favors a frame layout having fewer frames when the dwell time parameter is low.

38. The method of claim 37, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

39. The method of claim 32, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

40. The method of claim 31, wherein the loop policy determines the frame layout, said broadcast day rule set has an associated dwell time parameter, and the loop policy favors a frame layout having fewer frames when the dwell time parameter is low.

41. The method of claim 40, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

42. The method of claim 31, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

43. The method of claim 30, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

44. The method of claim 43, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

45. The method of claim 44, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

46. The method of claim 43, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

47. The method of claim 46, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

48. The method of claim 43, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

49. The method of claim 30, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

50. The method of claim 29, wherein said broadcast day rule set further an interval specifier that identifies a time period having a start time and a duration, wherein said broadcast day rules are applicable only during said time interval identified by said interval specifier.

51. The method of claim 50, wherein each broadcast day rule set further includes a weighting parameter, wherein a first broadcast day rule set having a greater weight parameter will override a second broadcast day rule set having a lesser weighting parameter for any interval common to both said first and second broadcast day rule sets.

52. The method of claim 51, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

53. The method of claim 50, wherein each broadcast day parameter set further includes one or more blocking schedules, each blocking schedule further includes an associated start time and an associated duration, wherein intervals identified by said blocking schedule identify intervals wherein no content is displayed.

54. The method of claim 53, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

55. The method of claim 50, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.

56. The method of claim 29, wherein each broadcast day rule set further includes a device control for controlling the electronic display, wherein the device control further includes at least one of the following controls:

brightness control, gamma control, contrast control, volume control, electronic display power switch for disabling said electronic display during periods of significant inactivity.