METHOD OF CHARGING FOR AD ASSOCIATED WITH ZONE OF PRINTED SUBSTRATE
First Claim
1. A method of obtaining a fee associated with an ad provided to a user in response to the user interacting with a printed substrate, the method comprising the steps of:
- (a) accepting a bid from an advertiser for provision of the ad when the user interacts with a predetermined zone of the printed substrate;
(b) selecting the ad for provision to the user when the user interacts with the predetermined zone of the printed substrate;
(c) providing the ad to the user; and
(d) charging a fee to the advertiser after any event selected from the group comprising;
(i) the ad being provided to the user;
(ii) the user clicking on a hyperlink on the ad; and
(iii) the user completing a purchase via the ad.
1 Assignment
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Accused Products
Abstract
A method of obtaining a fee associated with an ad provided to a user in response to the user interacting with a printed substrate, the method comprising the steps of: (a) accepting a bid from an advertiser for provision of the ad when the user interacts with a predetermined zone of the printed substrate; (b) selecting the ad for provision to the user when the user interacts with the predetermined zone of the printed substrate; (c) providing the ad to the user; and (d) charging a fee to the advertiser after any event selected from the group comprising: (i) the ad being provided to the user; (ii) the user clicking on a hyperlink on the ad; and (iii) the user completing a purchase via the ad.
39 Citations
17 Claims
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1. A method of obtaining a fee associated with an ad provided to a user in response to the user interacting with a printed substrate, the method comprising the steps of:
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(a) accepting a bid from an advertiser for provision of the ad when the user interacts with a predetermined zone of the printed substrate; (b) selecting the ad for provision to the user when the user interacts with the predetermined zone of the printed substrate; (c) providing the ad to the user; and (d) charging a fee to the advertiser after any event selected from the group comprising; (i) the ad being provided to the user; (ii) the user clicking on a hyperlink on the ad; and (iii) the user completing a purchase via the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17)
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15. The method of claim 18, wherein the first computer system and the second computer system are the same computer system.
Specification