SELECTION OF AD ON DISPLAY DEVICE CAUSING PRINTED SUBSTRATE CLICK FACILITATOR TO COLLECT AD CLICK-THROUGH FEE

• US 20080091506A1
• Filed: 05/28/2007
• Published: 04/17/2008
• Est. Priority Date: 10/17/2006
• Status: Abandoned Application

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul, Hollins, Michael
• Application Number:
  US11/754,320
• Publication Number:
  US 20080091506A1
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 3/0321 by optically sensing the absolute position with respect to a regularly patterned surface forming a passive digitiser, e.g. pen optically detecting position indicative tags printed on a paper sheet constructional details of pen-shaped pointing devices G06F3/03545, G06F3/03542, G06F3/037
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method of causing a proportion of a click-through fee to be credited to a facilitator of a user interaction with a printed substrate, said substrate comprising user information and coded data enabling said user interaction via a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate during said user interaction and generating interaction data indicative of said user interaction, said method comprising, in a display device, the steps of: (a) retrieving and displaying a blended resource comprising content corresponding to the user interaction with the substrate and to at least one advertisement; (b) retrieving and displaying an advertiser resource corresponding to said advertisement in response to a user selecting said advertisement wherein step (b) initiates said click-through fee being charged to an advertiser associated with the advertisement, said proportion of said click-through fee being credited to said facilitator of said user interaction with the substrate.

Claims

1. A method of causing a proportion of a click-through fee to be credited to a facilitator of a user interaction with a printed substrate, said substrate comprising user information and coded data enabling said user interaction via a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate during said user interaction and generating interaction data indicative of said user interaction, said method comprising, in a display device, the steps of:

(a) retrieving and displaying a blended resource comprising content corresponding to the user interaction with the substrate and to at least one advertisement;

(b) retrieving and displaying an advertiser resource corresponding to said advertisement in response to a user selecting said advertisement,

wherein step (b) initiates said click-through fee being charged to an advertiser associated with the advertisement, said proportion of said click-through fee being credited to said facilitator of said user interaction with the substrate.

2. The method of claim 1, wherein the facilitator is selected from the group comprising:

a content provider of said blended resource;

an issuer of the sensing device;

an issuer of a relay device that relays the interaction data to a first computer system;

the user;

a publisher of the printed substrate or the user information;

an author of the printed substrate or the user information;

a rights holder associated with the user information; and

an advertiser associated with a printed advertisement on the printed substrate.

3. The method of claim 1, wherein said at least one advertisement is selected using a first context determined from said user interaction.

4. The method of claim 3, wherein said first context is derived from any one of the group comprising:

a resource description;

a subject description;

a user description; and

an environment description.

5. The method of claim 3, wherein the first context comprises at least one context term selected from the group comprising:

a word, a keyword, a concept, a person, an organization, a place, a product, a publication, a weather condition, a geographic location, a date, a time of day, a day of the week, a current user location, a user home location, a user demographic indicator, a user preference, a search history, a click-through history, a user interest or a user language.

6. The method of claim 1, wherein the user interaction identifies a hyperlink and the blended resource comprises hyperlinked content.

7. The method of claim 1, wherein the user interaction identifies a search request and the blended resource comprises search-results content.

8. The method of claim 1, wherein said content is selected at least partially using a first context determined from said user interaction.

9. The method of claim 1, wherein said at least one advertisement is selected at least partially using second context derived from said content.

10. The method of claim 1, wherein at least one of the blended resource and the advertiser resource is a webpage.

11. The method of claim 1, wherein the user interaction causes:

transmission of the interaction data, or an encoded form thereof, to a first computer system; and

the first computer system to determine a request using the interaction data and initiate obtaining or formation of the blended resource using the request.

12. The method of claim 11, wherein the request is encoded in a request URI.

13. The method of claim 11, wherein transmission of the interaction data is via a relay device.

14. The method of claim 11, wherein the user interaction causes the first computer system to initiate obtaining or formation of the blended resource by:

the first computer system sending the request to the display device;

the display device relaying the request to a second computer system; and

the second computer system obtaining or forming the blended resource using the request.

15. The method of claim 14, wherein the first computer system and the second computer system are the same computer system.

16. The method of claim 1, wherein the coded data is indicative of a region identity associated with the substrate and of a plurality of locations on the substrate, and the user interaction causes:

the sensing device to generate the interaction data to be indicative of the region identity and of at least one position of the sensing device relative to the substrate;

the sensing device to transmit the interaction data, or an encoded form thereof, to a first computer system; and

the first computer system to;

(1) identify a page description corresponding to the printed substrate using the region identity;

(2) determine a request using the page description and the interaction data; and

(3) initiate obtaining or formation of the blended resource using the request.

17. The method of claim 13, wherein the facilitator is selected from the group comprising:

an issuer of the relay device;

an issuer of a SIM card in the relay device; and

a carrier that provides network services to the relay device.