METHOD AND SYSTEM FOR DETERMINING AUDIENCE RESPONSE TO A SENSORY STIMULUS
First Claim
1. A method of determining a measure of engagement of an audience for a presentation providing a sensory stimulus comprising:
- exposing the audience to the presentation over a period of time, wherein said period of time is divided into two or more time slots;
for each member of said sample population, measuring a plurality of biologically based responses to said presentation;
for each time slot, determining at least one intensity value as a function of at least one of the measured biologically based responses, for each time slot, determining at least one synchrony value as a function of a rate of change of at least one of the measured biologically based responses; and
for each time slot, determining at least one engagement value as a function of at least one of said intensity values and at least one synchrony value.
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Abstract
The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.
360 Citations
10 Claims
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1. A method of determining a measure of engagement of an audience for a presentation providing a sensory stimulus comprising:
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exposing the audience to the presentation over a period of time, wherein said period of time is divided into two or more time slots;
for each member of said sample population, measuring a plurality of biologically based responses to said presentation;
for each time slot, determining at least one intensity value as a function of at least one of the measured biologically based responses, for each time slot, determining at least one synchrony value as a function of a rate of change of at least one of the measured biologically based responses; and
for each time slot, determining at least one engagement value as a function of at least one of said intensity values and at least one synchrony value. - View Dependent Claims (3, 4, 5)
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2. A method according to claim 2 further comprising:
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comparing said at least one engagement value to an engagement value stored in a database corresponding to a second presentation; and
indicating that said presentation is similar to said second presentation based on the comparison.
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6. A computerized system for determining measure of engagement of an audience for a presentation providing a sensory stimulus, the system comprising:
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a plurality of sensors, each adapted for measuring a biologically based response to the presentation over a period;
the time period being divided into two or more time slots;
a computer processing system adapted for receiving data relating to the presentation and data from the plurality of sensors providing a measure of at least one biologically based response to the presentation;
an intensity processing module adapted for determining, for each time slot, at least one intensity value as a function of at least one of the measured biologically based responses;
a synchrony processing module adapted for determining, for each time slot, at least one synchrony value as a function of at least one of the measured biologically based responses; and
an engagement processing module adapted for determining, for each time slot, at least one engagement value as a function of said at least one intensity value and said at least one synchrony value. - View Dependent Claims (7, 8, 9, 10)
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Specification