Adaptive cellular network advertising system
First Claim
1. Software and methods comprising an opt-in advertising system that targets cellular phone consumers with real-time promotions that are tailored to the consumer'"'"'s interests, behaviors, location, and activities, comprised of;
- i) an internet website on which the cellular service provider establishes the profile of participating consumers;
ii) a means by which consumers can find and manage his/her profile;
iii) cellular system software that maintains a database indicating the participating consumer'"'"'s interests, behaviors, real-time location, and activities;
iv) a website or communication channel on which participating advertisers can manually or automatically list overstock inventory or underbooking conditions and sales offers;
v) a software matching engine that compares data from phone consumers and advertisers;
vi) a communication method that generates real-time cellular messages to participating consumers that propose purchase or activity opportunities based upon said matches;
vii) an interactive cellular communication method that permits the consumer to act upon such proposed opportunities quickly and efficiently; and
viii) conventional software to provide accounting and collection, manipulation, and reporting of consumer data.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and software system by which the behavior, economic status, demographic profile, and other data describing cellphone subscribers are captured, stored, and analyzed, then edited and managed by the subscriber to create an accurate subscriber profile. A real-time subscriber monitoring system based upon cellphone location and direction of movement. A system to permit advertisers to target subscribers with messages that are specific to subscriber demography, location, activity, and situation. One variation of the system enables the subscriber to proactively request information about products or services and permits advertisers to respond with targeted messages including the requested information. Another variation permits the subscriber to access weather, sports scores, news, traffic, and similar data, with targeted advertising attached to the information supplied.
67 Citations
20 Claims
-
1. Software and methods comprising an opt-in advertising system that targets cellular phone consumers with real-time promotions that are tailored to the consumer'"'"'s interests, behaviors, location, and activities, comprised of;
-
i) an internet website on which the cellular service provider establishes the profile of participating consumers;
ii) a means by which consumers can find and manage his/her profile;
iii) cellular system software that maintains a database indicating the participating consumer'"'"'s interests, behaviors, real-time location, and activities;
iv) a website or communication channel on which participating advertisers can manually or automatically list overstock inventory or underbooking conditions and sales offers;
v) a software matching engine that compares data from phone consumers and advertisers;
vi) a communication method that generates real-time cellular messages to participating consumers that propose purchase or activity opportunities based upon said matches;
vii) an interactive cellular communication method that permits the consumer to act upon such proposed opportunities quickly and efficiently; and
viii) conventional software to provide accounting and collection, manipulation, and reporting of consumer data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification