Virtual online community with geographically targeted advertising
First Claim
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1. A method for providing local audience targeted advertising to online users of a virtual community, comprising:
- receiving travel information including at least an origin and a destination from at least two users of a virtual community website;
parsing the received information from said at least two users to identify at least one travel stop associated with the received travel information for each user;
for each user from which information is received and parsed, storing the user information along with the corresponding at least one travel stop in a database record;
receiving a query from a searching user for disclosure of other users sharing at least one travel stop with the searching user;
querying the database for other users sharing travel stops with the searching user;
receiving at least one common stop identifier for a stop shared between the searching user and another user;
retrieving at least one advertisement corresponding to said at least one local stop identifier;
displaying user information for said another user on a webpage along with said retrieved advertisement;
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Abstract
A web-based virtual community allows members to know who is sharing their commute or travel and find out about their personal or professional interests. The community provides them a tool to efficiently use their commute time for social and professional networking or connect with people in their area. The community provides an audience for advertisers to efficiently target their local customers inside the catchments area.
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Citations
9 Claims
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1. A method for providing local audience targeted advertising to online users of a virtual community, comprising:
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receiving travel information including at least an origin and a destination from at least two users of a virtual community website; parsing the received information from said at least two users to identify at least one travel stop associated with the received travel information for each user; for each user from which information is received and parsed, storing the user information along with the corresponding at least one travel stop in a database record; receiving a query from a searching user for disclosure of other users sharing at least one travel stop with the searching user; querying the database for other users sharing travel stops with the searching user; receiving at least one common stop identifier for a stop shared between the searching user and another user; retrieving at least one advertisement corresponding to said at least one local stop identifier; displaying user information for said another user on a webpage along with said retrieved advertisement; - View Dependent Claims (2, 3, 4, 5)
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6. A method for providing a geographically specific advertisement, comprising:
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facilitating an internet website which requires a user to provide accurate geographic location information so as to benefit from the services provided by the website; and providing the website services to the user after receiving said geographical location information from said user, the services provided with integrated advertisement that are selected by reference to the geographic location information submitted by the user. - View Dependent Claims (7, 8, 9)
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Specification