METHOD AND SYSTEM FOR SELECTING AND PRESENTING WEB ADVERTISEMENTS IN A FULL-SCREEN CINEMATIC VIEW
First Claim
1. A computer-implemented method comprising displaying, in response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a full-screen view of the advertisement.
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Abstract
In response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a fall-screen view of the advertisement is displayed, for example according to a rule-based or probabilistic system to improve the applicability of the advertisement to the content being viewed. A cost-per-view (CPV) advertising model monetizes user interaction with an advertisement that results in navigating a content viewer to a landing page displayed within the viewer such that context of original content being viewed within the viewer is preserved.
113 Citations
12 Claims
- 1. A computer-implemented method comprising displaying, in response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a full-screen view of the advertisement.
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12. A method, comprising charging a cost-per-view (CPV) for a user-initiated action within a computer-based content viewing session, in which user interaction with an advertisement results in navigating a content viewer to a landing page displayed within the viewer such that context of original content being viewed within the viewer is preserved.
Specification