Methods and systems for providing cross-selling with online banking environments

• US 20080091530A1
• Filed: 04/27/2007
• Published: 04/17/2008
• Est. Priority Date: 04/28/2006
• Status: Abandoned Application

• Current Assignee: Fidelity Information Services, LLC (Fidelity National Information Services Incorporated)
• Original Assignee: Fidelity Information Services, LLC (Fidelity National Information Services Incorporated)
• Inventors: Byal, Amy, Evans, Robert, Egnatios, Rockne, Marineau, Gerard
• Application Number:
  US11/796,607
• Publication Number:
  US 20080091530A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G06Q 40/03 Credit; Loans; Processing thereof

Abstract

A method of performing cross-selling within an authorized online banking environment. One method can include obtaining data relating to online banking activities performed by a customer within an authorized online banking environment, determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer, and providing an offer of the at least one product to the customer within the authorized online banking environment.

Claims

1. A method of performing cross-selling within an authorized online banking environment, the method comprising:

obtaining data relating to online banking activities performed by a customer within an authorized online banking environment;

determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer; and

providing an offer of the at least one product to the customer within the authorized online banking environment.

2. The method of claim 1, wherein obtaining data relating to online banking activities performed by a customer within an authorized online banking environment includes obtaining data relating to bill payment activities performed by the customer within the authorized online banking environment.

3. The method of claim 1, further comprising determining a cross-selling potential value based on the data relating to online banking activities performed by the customer.

4. The method of claim 3, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one product to offer the customer based on the cross-selling potential value.

5. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining a bundle of products to offer the customer.

6. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer and at least one rule.

7. The method of claim 6, further comprising electronically receiving the at least one rule from a financial institution.

8. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer and data relating to at least one product available for cross-selling.

9. The method of claim 8, further comprising electronically receiving the data relating to at least one product available for cross-selling from a financial institution.

10. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer and economic information.

11. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one of a loan, a credit card account, a debit card account, a new account, a brokerage product, a mortgage product, and an additional online service to offer the customer.

12. The method of claim 1, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes identifying unusual banking activity performed by the customer.

13. The method of claim 1, further comprising prompting the customer to answer at least one additional question within the authorized online banking environment and receiving at least one response from the customer within the authorized online banking environment.

14. The method of claim 13, wherein determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer includes determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer and the at least one response.

15. The method of claim 1, further comprising storing the at least one product to offer the customer.

16. The method of claim 1, further comprising receiving at least one of an accept response and a decline response from the customer within the authorized online banking environment.

17. The method of claim 16, further storing at least one of the accept response and the decline response.

18. The method of claim 16, further comprising obtaining the at least one product for the customer.

19. The method of claim 18, wherein obtaining the at least one product for the customer includes obtaining the at least one product for the customer without requesting additional identifying information from the customer.

20. The method of claim 16, further comprising receiving fulfillment information from the customer within the authorized online banking environment.

21. A system for performing cross-selling within an authorized online banking environment, the system comprising:

an online banking application configured to allow an authorized customer to perform at least one banking activity;

a cross-selling application obtaining data relating to the at least one banking activity performed by the authorized customer and determining at least one product to offer the authorized customer based on the data relating to the at least one banking activity;

the online banking application configured to provide an offer of the at least one product to the authorized customer.

22. The system of claim 21, wherein the at least one banking activity includes an online bill payment activity.

23. The system of claim 21, wherein the cross-selling application determines the at least one product to offer the authorized customer based on the data relating to the at least one banking activity performed by the authorized customer and at least one rule.

24. The system of claim 21, wherein the cross-selling application determines the at least one product to offer the authorized customer based on the data relating to the at least one online banking activity performed by the authorized customer and economic information.

25. The system of claim 21, wherein the at least one product includes at least one of a loan, a credit card account, a debit card account, a new account, a brokerage product, a mortgage product, and an additional online service.

26. The system of claim 21, wherein the cross-selling application determines the at least one product to offer the authorized customer based on the data relating to the at least one online banking activity performed by the authorized customer by identifying unusual banking activity performed by the authorized customer.

27. The system of claim 21, wherein the online banking application receives at least one of an accept response and a decline response from the authorized customer.

28. The system of claim 27, wherein at least one of the online banking application and the cross-selling application obtains the at least one product for the authorized customer.

29. The system of claim 28, wherein at least one of the online banking application and the cross-selling application obtains the at least one product for the authorized customer without requesting additional identifying information from the authorized customer.

30. The system of claim 27, wherein the online banking application receives fulfillment information from the authorized customer.

31. A cross-selling application for determining at least one product to offer a customer based on online banking activities performed by the customer, the cross-selling application comprising:

data relating to at least one product available for cross-selling;

at least one software-based rule defining criteria for cross-selling at least one product to a customer;

a decision engine; and

pattern recognition software stored in computer readable medium within the cross-selling application for identifying unusual banking activities of the customer based on data relating to the banking activities performed by the customer and to provide a cross-selling potential value to the decision engine,

the decision engine configured to apply the at least one rule and the data relating to at least one product available for cross-selling to the cross-selling potential value to determine the at least one product to offer the customer.

32. The cross-selling application of claim 31, wherein the banking activities performed by the customer include online bill payment activities.