Method of delivering an advertisement from a computer system
First Claim
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1. A method of delivering an advertisement related to a hyperlink printed on a substrate, said hyperlink being initiated by a first computer system, said method comprising the steps of:
- determining a context of said hyperlink;
selecting one or more advertisements that relate to said context; and
delivering said one or more advertisements to a second computer system,wherein said second computer system is related to the first computer system.
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Abstract
A method of delivering an advertisement related to a hyperlink printed on a substrate, said hyperlink being initiated by a first computer system, said method comprising the steps of: determining a context of said hyperlink; selecting one or more advertisements that relate to said context; and delivering said one or more advertisements to a second computer system wherein said second computer system is related to the first computer system.
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Citations
23 Claims
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1. A method of delivering an advertisement related to a hyperlink printed on a substrate, said hyperlink being initiated by a first computer system, said method comprising the steps of:
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determining a context of said hyperlink; selecting one or more advertisements that relate to said context; and delivering said one or more advertisements to a second computer system, wherein said second computer system is related to the first computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
wherein said webpage includes hyperlinks to the one or more advertisements.
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15. The method of claim 1, wherein the webpage is displayed on a user'"'"'s web terminal and the advertisements are displayed in a header or margin of the webpage.
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16. The method of claim 1, wherein the webpage is printed on a user'"'"'s printer and the advertisements are displayed in a header or margin of the printed page.
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17. The method of claim 1, wherein the substrate is a printed document, a printed form, or a page of a printed publication.
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18. The method of claim 1, wherein the substrate is a package, label or surface of a product item.
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19. The method of claim 5, wherein a plurality of substrates share the same page identity.
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20. The method of claim 19, wherein the substrate is printed by an analog printing process.
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21. The method of claim 5, wherein each substrate has a unique page identity
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22. The method of claim 21, wherein the substrate is printed by a digital printing process.
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23. A system for delivering an advertisement related to hyperlink printed on a substrate, said system comprising a first computer system configured for:
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determining, in a first computer system, a context of said hyperlink; selecting one or more advertisements that relate to said context; and delivering said advertisements to a second computer system related to the first computer system.
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Specification