Method of delivering an advertisement to a user interacting with a hyperlink

• US 20080091533A1
• Filed: 09/17/2007
• Published: 04/17/2008
• Est. Priority Date: 10/17/2006
• Status: Abandoned Application

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul
• Application Number:
  US11/856,064
• Publication Number:
  US 20080091533A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of delivering an advertisement related to a hyperlink printed on a substrate, said method comprising the steps of: interacting with the hyperlink using a sensing device; and receiving a webpage corresponding to the hyperlink, said webpage including one or more advertisements relating to a context of the hyperlink.

Claims

1. A method of delivering an advertisement related to a hyperlink printed on a substrate, said method comprising the steps of:

interacting with the hyperlink using a sensing device; and

receiving a webpage corresponding to the hyperlink, said webpage including one or more advertisements relating to a context of the hyperlink.

2. The method of claim 1, wherein said hyperlink is contained in user information printed on the substrate.

3. The method of claim 2, wherein the substrate comprises machine-readable coded data disposed thereon, said coded data enabling the hyperlink and the context to be determined.

4. The method of claim 3, wherein said coded data identifies a page identity for the substrate.

5. The method of claim 1, wherein said coded data further identifies a plurality of locations on the substrate.

6. The method of claim 5, wherein the context of said hyperlink is determined by the steps of:

generating indicating data in the sensing device, said indicating data identifying the page identity and a position of a sensing device relative to the substrate;

sending the indicating data to a computer system, thereby enabling the computer system to;

retrieve a page description corresponding to the substrate using the page identity;

identify the hyperlink using the page description and the position of the sensing device; and

determine the context of the hyperlink using the page description.

7. The method of claim 6, wherein the page description includes a description of user information printed on the substrate and a description of a zone of the hyperlink on the substrate.

8. The method of claim 6, wherein the context includes at least one keyword.

9. The method of claim 8, wherein said at least one keyword is selected from the group comprising:

keywords contained in the hyperlink and keywords contained in a sentence containing the hyperlink.

10. The method of claim 1, wherein the one or more advertisements are in the form of hyperlinks to advertisers'"'"' URLs.

11. The method of claim 1, wherein the one or more advertisements are prioritized on the basis of payments made from advertisers.

12. The method of claim 1, wherein the webpage is displayed on a user'"'"'s web terminal and the advertisements are displayed in a header or margin of the webpage.

13. The method of claim 1, wherein the webpage is printed on a user'"'"'s printer and the advertisements are displayed in a header or margin of the printed page.

14. The method of claim 1, wherein the substrate is a printed document, a printed form, or a page of a printed publication.

15. The method of claim 1, wherein the substrate is a package, label or surface of a product item.

16. The method of claim 4, wherein a plurality of substrates share the same page identity.

17. The method of claim 16, wherein the substrate is printed by an analog printing process.

18. The method of claim 4, wherein each substrate has a unique page identity

19. The method of claim 18, wherein the substrate is printed by a digital printing process.

20. A system for delivering an advertisement related to hyperlink printed on a substrate, said system comprising:

a sensing device configured for interacting with the hyperlink; and

means for receiving a webpage corresponding to the hyperlink, wherein said webpage received includes one or more advertisements relating to a context of the hyperlink.