User supplied and refined tags

• US 20080091549A1
• Filed: 09/29/2006
• Published: 04/17/2008
• Est. Priority Date: 09/29/2006
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Computer Incorporated (Apple Inc.)
• Inventors: Pardehpoosh, Pedraum R., Chang, Kenneth N., Koski, David A.
• Granted Patent: US 8,275,666 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Managing online content via user supplied and/or refined tagging is disclosed. In some embodiments, a selection of an item available from an online store is received, and one or more tags to be associated with the item are received from a member of an online community comprising users of the online store. In some embodiments, an indication of a degree of usefulness of a tag is received from a member of an online community, and an attribute of the tag is updated to reflect the indication.

Claims

1. A method of managing online content, comprising:

receiving a selection of an item available from an online store; and

receiving from a member of an online community comprising users of the online store one or more tags to be associated with the item.

2. A method as recited in claim 1, further comprising associating with the item one or more of the one or more tags received from the member.

3. A method as recited in claim 1, wherein receiving one or more tags to be associated with the item comprises suggesting one or more suggested tags to the member.

4. A method as recited in claim 3, wherein the one or more suggested tags are determined by one or more of the following:

analysis of a text comprising the item;

analysis of a text associated with the item;

a linguistic analysis;

a semantic analysis;

performing a spelling check of one or more tags submitted by the member;

an identification of tags having the same or similar meaning as one or more tags already associated with the item;

an identification of one or more tags associated with one or more other items determined to be the same as or similar to the item;

an identification of one or more tags associated with one or more other items determined to be related to the item;

mining a body of online purchase transaction data; and

mining a body of web page navigation data.

5. A method as recited in claim 1, wherein the item comprises one or more of the following:

a product;

an item of content available for download or purchase;

a set of two or more related products;

a product review;

an automatically generated summary of multiple product reviews;

a set of two or more products recommended by another member to be purchased as a group; and

a text associated by another member with a set of two or more products recommended by the other member to be purchased as a group.

6. A method as recited in claim 1, further comprising receiving from one or more other members of the online community an indication of a degree of usefulness of one or more of the one or more tags.

7. A method as recited in claim 6, wherein the indication comprises one or more of the following:

a vote;

a rating;

a comment;

a request to add a tag, a request to remove a tag;

a query that includes the tag;

a selection of the tag while browsing;

an indication that the user has browsed to an item associated with the tag;

an indication that the user has added an item associated with the tag to an online shopping cart; and

an indication that the user has purchased an item with which the tag is associated.

8. A method as recited in claim 1, further comprising receiving from a second member of the online community one or more additional tags to be associated with the item.

9. A method as recited in claim 1, wherein receiving a selection of the item comprises one or more of the following:

receiving a selection of a control associated with the item;

receiving a selection of a control associated with tagging the item;

receiving a request for a web or other display page associated with the item;

receiving the item from the member;

receiving an identifier associated with the item; and

receiving from the member a data associated with the item.

10. A method of managing online content, comprising:

receiving from a member of an online community an indication of a degree of usefulness of a tag; and

updating an attribute of the tag to reflect the indication.

11. A method as recited in claim 10, wherein the indication comprises one or more of the following:

a vote;

a rating;

a comment;

a request to add a tag, a request to remove a tag;

a query that includes the tag;

a selection of the tag while browsing;

an indication that the user has browsed to an item associated with the tag;

an indication that the user has added an item associated with the tag to an online shopping cart; and

an indication that the user has purchased an item with which the tag is associated.

12. A method as recited in claim 10, wherein the attribute comprises one or more of the following:

a location in which the tag is displayed within a displayed set of tags;

a style attribute of a text or other visual representation of the tag; and

a usefulness or other score or weight associated with the tag.

13. A system for managing online content, comprising:

a processor configured to;

receive a selection of an item available from an online store; and

receive from a member of an online community comprising users of the online store one or more tags to be associated with the item; and

a memory coupled to the processor and configured to provide instructions to the processor.

14. A system as recited in claim 13, wherein the processor is further configured to associate with the item one or more of the one or more tags received from the member.

15. A system as recited in claim 13, wherein to receive one or more tags to be associated with the item comprises suggesting one or more suggested tags to the member.

16. A system as recited in claim 15, wherein the one or more suggested tags are determined by one or more of the following:

analysis of a text comprising the item;

analysis of a text associated with the item;

a linguistic analysis;

a semantic analysis;

performing a spelling check of one or more tags submitted by the member;

an identification of tags having the same or similar meaning as one or more tags already associated with the item;

an identification of one or more tags associated with one or more other items determined to be the same as or similar to the item;

an identification of one or more tags associated with one or more other items determined to be related to the item;

mining a body of online purchase transaction data; and

mining a body of web page navigation data.

17. A system as recited in claim 13, wherein the processor is further configured to receive from one or more other members of the online community an indication of a degree of usefulness of one or more of the one or more tags.

18. A system as recited in claim 13, wherein the processor is further configured to receive from a second member of the online community one or more additional tags to be associated with the item.

19. A system as recited in claim 13, wherein to receive a selection of the item comprises one or more of the following:

receiving a selection of a control associated with the item;

receiving a selection of a control associated with tagging the item;

receiving a request for a web or other display page associated with the item;

receiving the item from the member;

receiving an identifier associated with the item; and

receiving from the member a data associated with the item.

20. A system for managing online content, comprising:

a processor configured to;

receive from a member of an online community an indication of a degree of usefulness of a tag; and

update an attribute of the tag to reflect the indication; and

a memory coupled to the processor and configured to provide instructions to the processor.

21. A system as recited in claim 20, wherein the indication comprises one or more of the following:

a vote;

a rating;

a comment;

a request to add a tag, a request to remove a tag;

a query that includes the tag;

a selection of the tag while browsing;

an indication that the user has browsed to an item associated with the tag;

an indication that the user has added an item associated with the tag to an online shopping cart; and

an indication that the user has purchased an item with which the tag is associated.

22. A system as recited in claim 20, wherein the attribute comprises one or more of the following:

a location in which the tag is displayed within a displayed set of tags;

a style attribute of a text or other visual representation of the tag; and

a usefulness or other score or weight associated with the tag.

23. A computer program product for managing online content, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

receiving a selection of an item available from an online store; and

receiving from a member of an online community comprising users of the online store one or more tags to be associated with the item.

24. A computer program product as recited in claim 23, the computer program product further comprising computer instructions for associating with the item one or more of the one or more tags received from the member.

25. A computer program product for managing online content, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

receiving from a member of an online community an indication of a degree of usefulness of a tag; and

updating an attribute of the tag to reflect the indication.