AUTOMATICALLY COLLAPSING ADVERTISING MODULE

• US 20080092071A1
• Filed: 11/01/2006
• Published: 04/17/2008
• Est. Priority Date: 10/14/2006
• Status: Abandoned Application

• Current Assignee: Era Digital Media Co. Ltd.
• Original Assignee: Era Digital Media Co. Ltd.
• Inventors: CHIU, Fu-Sheng
• Application Number:
  US11/555,664
• Publication Number:
  US 20080092071A1
• Time in Patent Office: Days
• US Class Current: 715/764
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A method of Internet advertising comprising an advertising module that automatically closes or collapses after a short period of time is disclosed. The advertisement section of the advertising module comprises flash animation or static text and graphics. While a webpage is loading the advertising module is displayed in the user'"'"'s browser window. When the webpage is fully loaded or after a pre-set period of time the advertising module automatically collapses or disappears. After the advertising module collapses a small icon is displayed so that users can re-open the advertisement by clicking on the icon. When a user clicks on the icon the advertising module expands to the original advertisement. The content displayed in the advertising module is an advertisement, a plurality of advertisements, or a mini website with navigation controls.

Claims

1. A method for Internet advertising comprising:

displaying an automatically collapsing advertising module in a webpage.

2. The method for Internet advertising of claim 1, where the advertising module collapses when the webpage is fully loaded.

3. The method for Internet advertising of claim 1, where the advertising module collapses after a pre-set period of time.

4. The method for Internet advertising of claim 1, where the advertising module collapses in less than three seconds.

5. The method for Internet advertising of claim 1, further comprising:

displaying an icon to allow a user to re-open the advertising module.

6. The method for Internet advertising of claim 1, where an advertisement is displayed in the advertising module.

7. The method for Internet advertising of claim 6, where the advertisement is displayed only once.

8. The method for Internet advertising of claim 5, where percentage or number of users who re-open the advertising module is recorded.

9. The method for Internet advertising of claim 6, where the advertisement is related to content in the webpage.

10. The method for Internet advertising of claim 1, where the advertising module comprises a mini website.

11. A method for Internet advertising comprising:

displaying an advertising module in a webpage while the webpage is loading; and

automatically collapsing the advertising module.

12. The method for Internet advertising of claim 11, where the advertising module collapses when the webpage is fully loaded.

13. The method for Internet advertising of claim 11, where the advertising module collapses after a pre-set period of time.

14. The method for Internet advertising of claim 11, where the advertising module collapses in less than three seconds.

15. The method for Internet advertising of claim 11, further comprising:

displaying an icon to allow a user to re-open the advertising module.

16. The method for Internet advertising of claim 11, where an advertisement is displayed in the advertising module.

17. The method for Internet advertising of claim 16, where the advertisement is displayed only once.

18. The method for Internet advertising of claim 15, where percentage or number of users who re-open the advertising module is recorded.

19. The method for Internet advertising of claim 16, where the advertisement is related to content in the webpage.

20. A method for Internet advertising comprising:

displaying an advertising module in a webpage while the webpage is loading;

automatically collapsing the advertising module; and

displaying an icon to allow a user to re-open the advertising module.