SYSTEM FOR COLLECTING A CLICK-THROUGH FEE FROM AN ADVERTISER

• US 20080092084A1
• Filed: 05/28/2007
• Published: 04/17/2008
• Est. Priority Date: 10/17/2006
• Status: Abandoned Application

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul, Hollins, Michael
• Application Number:
  US11/754,321
• Publication Number:
  US 20080092084A1
• Time in Patent Office: Days
• US Class Current: 715/854
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 3/0321 by optically sensing the absolute position with respect to a regularly patterned surface forming a passive digitiser, e.g. pen optically detecting position indicative tags printed on a paper sheet constructional details of pen-shaped pointing devices G06F3/03545, G06F3/03542, G06F3/037
• CPC Class Codes: G06F 3/03545 Pens or stylus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for crediting a proportion of a click-through fee from an advertiser to a facilitator of a user interaction with a printed substrate, said system comprising: (A) the printed substrate, said substrate comprising user information and coded data, said coded data enabling said user interaction; (B) a sensing device, said sensing device comprising: (i) an optical sensor for reading at least some of the coded data when a user operatively positions or moves the sensing device relative to the substrate while performing said user interaction; (ii) a processor for generating interaction data using the read coded data, said interaction data being indicative of said user interaction; and (iii) means for communicating the interaction data, thereby causing a first resource to be displayed on a display device in response to the user interaction (C) the display device, said display device comprising: (i) means for receiving the first resource, wherein a content of said first resource includes at least one advertisement; (ii) a processor configured for retrieving an advertiser resource corresponding to said advertisement in response to the user selecting said advertisement; and (iii) a display for displaying the first resource and the advertiser resource; (D) means for charging said click-through fee from an advertiser associated with the advertisement when the user selects said advertisement; and (E) means for crediting said proportion of said click-through fee to said facilitator of the user interaction.

Claims

1. A system for crediting a proportion of a click-through fee from an advertiser to a facilitator of a user interaction with a printed substrate, said system comprising:

(A) the printed substrate, said substrate comprising user information and coded data, said coded data enabling said user interaction;

(B) a sensing device, said sensing device comprising;

(i) an optical sensor for reading at least some of the coded data when a user operatively positions or moves the sensing device relative to the substrate while performing said user interaction;

(ii) a processor for generating interaction data using the read coded data, said interaction data being indicative of said user interaction; and

(iii) means for communicating the interaction data, thereby causing a first resource to be displayed on a display device in response to the user interaction;

(C) the display device, said display device comprising;

(i) means for receiving the first resource, wherein a content of said first resource includes at least one advertisement;

(ii) a processor configured for retrieving an advertiser resource corresponding to said advertisement in response to the user selecting said advertisement; and

(iii) a display for displaying the first resource and the advertiser resource;

(D) means for charging said click-through fee from an advertiser associated with the advertisement when the user selects said advertisement; and

(E) means for crediting said proportion of said click-through fee to said facilitator of the user interaction.

2. The system of claim 1, wherein the display device comprises the sensing device.

3. The system of claim 1, further comprising:

(F) a first computer system configured for;

(i) receiving the interaction data, or an encoded form thereof;

(ii) determining a request using the interaction data; and

(iii) initiating obtaining or formation of the first resource using the request.

4. The system of claim 3, wherein:

the coded data is indicative of a region identity associated with the substrate and of a plurality of locations on the substrate;

the processor of the sensing device is configured for generating the interaction data to be indicative of the region identity and of at least one position of the sensing device relative to the substrate; and

the first computer system is configured for;

(1) identifying a page description corresponding to the printed substrate using the region identity;

(2) determining a request using the page description and the interaction data; and

(3) initiating obtaining or formation of the first resource using the request.

5. The system of claim 3, wherein the request is encoded in a request URI.

6. The system of claim 1, further comprising:

(G) a relay device comprising a transceiver configured for;

(i) receiving the interaction data from the sensing device; and

(ii) relaying the interaction data, or an encoded form thereof, to a first computer system.

7. The system of claim 6, wherein the display device comprises the relay device.

8. The system of claim 3, further comprising:

(H) a second computer system configured for obtaining or forming the first resource using the request.

9. The system of claim 8, wherein the first computer system is configured to send the request to the display device and the display device is configured to relay the request to the second computer system, thereby enabling the second computer system to obtain or form the first resource.

10. The system of claim 9, wherein the first computer system and the second computer system are the same computer system.

11. The system of claim 1, wherein the facilitator is selected from the group comprising:

a content provider of said first resource;

an issuer of the sensing device;

an issuer of a relay device that relays the interaction data to a first computer system;

the user;

a publisher of the printed substrate or the user information;

an author of the printed substrate or the user information;

a rights holder associated with the user information; and

an advertiser associated with a printed advertisement on the printed substrate.

12. The system of claim 1, wherein the first resource is a blended resource comprising content corresponding to the user interaction and the at least one advertisement.

13. The system of claim 1, wherein said at least one advertisement is selected using a first context determined from said user interaction.

14. The system of claim 13, wherein said first context is derived from any one of the group comprising:

a resource description;

a subject description;

a user description; and

an environment description.

15. The system of claim 13, wherein the first context comprises at least one context term selected from the group comprising:

a word, a keyword, a concept, a person, an organization, a place, a product, a publication, a weather condition, a geographic location, a date, a time of day, a day of the week, a current user location, a user home location, a user demographic indicator, a user preference, a search history, a click-through history, a user interest or a user language.

16. The system of claim 12, wherein the user interaction identifies a hyperlink and the blended resource comprises hyperlinked content.

17. The system of claim 12, wherein the user interaction identifies a search request and the blended resource comprises search-results content.

18. The system of claim 12, wherein said content is selected at least partially using a first context determined from said user interaction.

19. The system of claim 12, wherein said at least one advertisement is selected at least partially using second context derived from said content.

20. The system of claim 1, wherein at least one of the first resource and the advertiser resource is a webpage.