SYSTEM, METHOD, APPARATUS, AND COMPUTER MEDIA FOR DISTRIBUTING TARGETED ALERTS

• US 20080092162A1
• Filed: 08/24/2007
• Published: 04/17/2008
• Est. Priority Date: 08/24/2006
• Status: Active Grant

• Current Assignee: Earth Networks Incorporated
• Original Assignee: AWS Convergence Technologies Incorporated
• Inventors: Firstenberg, Yossi, Lundy, Shane
• Granted Patent: US 7,814,145 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/814 comprising emergency warnings arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A method of presenting content, including steps of: determining a location associated with a user; receiving notice of a dynamic content alert (DCA); creating an advertisement that includes real-time information related to the dynamic content being within a predetermined range of the location associated with the user; and presenting the advertisement to the user.

Claims

1. A method of presenting content, comprising steps of:

determining a location associated with a user;

receiving notice of a dynamic content alert (DCA);

creating an advertisement that includes real-time information related to the dynamic content being within a predetermined range of the location associated with the user; and

presenting the advertisement to the user.

2. The method of claim 1, further comprising:

issuing an order to insert a real-time alert message into the advertisement in response to the notice if the location of the user is within the predetermined range of the location.

3. The method of claim 1, wherein the environmental event relates to at least one of temperature, wind direction, wind speed, barometric pressure, hurricanes, tornadoes, thunderstorms, flooding, and rate of rain fall, NWS Alert, Amber Alert, DHS, DOT or FEMA Alert.

4. The method of claim 1, wherein the environmental event relates to traffic conditions, incidents and forecast.

5. The method of claim 1, wherein the environmental event occurs from 1 second to 15 minutes prior to receiving the notice.

6. The method of claim 1, wherein the environmental event occurs 1 second to 15 minutes prior to receiving the notice.

7. The method of claim 1, wherein the advertisement includes one or more of real-time temperature, real-time wind speed, real-time wind direction, real-time barometric pressure, and real-time rate of rain fall, NWS Alerts, Amber Alerts, DHS, DOT and FEMA Alerts, etc.

8. A method presenting content, comprising steps of:

obtaining dynamic real-time information when a predetermined condition is satisfied;

including the dynamic real-time information in an advertisement;

accessing a database that stores sponsor information in correspondence with a characteristic of the dynamic real-time information;

determining, based on information stored in the database, which sponsor corresponds with the dynamic real-time information;

including the sponsor in the advertisement; and

presenting the advertisement to a user.

9. The method of claim 8, wherein the dynamic real-time information is information related to sports, information related to a financial market, or information related to weather.

10. The method of claim 8, further comprising:

determining a location associated with the user; and

the step of obtaining includes obtaining dynamic real-time information associated with the location.

11. A system for presenting content, comprising:

means for determining a location associated with a user;

means for receiving notice of a dynamic content alert (DCA);

means for creating an advertisement that includes real-time information related to the dynamic content being within a predetermined range of the location associated with the user; and

means for presenting the advertisement to the user.

12. The system of claim 11, further comprising:

means for issuing an order to insert a real-time alert message into the advertisement in response to the notice if the location of the user is within the predetermined range of the location.

13. The system of claim 11, wherein the environmental event relates to at least one of temperature, wind direction, wind speed, barometric pressure, hurricanes, tornadoes, thunderstorms, flooding, and rate of rain fall, NWS Alert, Amber Alert, DHS, DOT or FEMA Alert.

14. The system of claim 11, wherein the environmental event relates to traffic conditions, incidents and forecast.

15. The system of claim 11, wherein the environmental event occurs from 1 second to 15 minutes prior to receiving the notice.

16. The system of claim 11, wherein the environmental event occurs 1 second to 15 minutes prior to receiving the notice.

17. The system of claim 11, wherein the advertisement includes one or more of real-time temperature, real-time wind speed, real-time wind direction, real-time barometric pressure, and real-time rate of rain fall, NWS Alerts, Amber Alerts, DHS, DOT and FEMA Alerts, etc.

18. A system for presenting content, comprising:

means for obtaining dynamic real-time information when a predetermined condition is satisfied;

means for including the dynamic real-time information in an advertisement;

means for accessing a database that stores sponsor information in correspondence with a characteristic of the dynamic real-time information;

means for determining, based on information stored in the database, which sponsor corresponds with the dynamic real-time information;

means for including the sponsor in the advertisement; and

means for presenting the advertisement to a user.

19. The system of claim 18, further comprising:

means for determining a location associated with the user; and

the means for obtaining obtains dynamic real-time information associated with the location.

20. A computer readable storage medium encoded with instructions, which when executed by a computer, causes the computer to implement a method of presenting content, comprising steps of:

determining a location associated with a user;

receiving notice of a dynamic content alert (DCA);

creating an advertisement that includes real-time information related to the dynamic content being within a predetermined range of the location associated with the user; and

presenting the advertisement to the user.