Method of delivering an advertisement via related computer systems
First Claim
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1. A method of delivering an advertisement related to hyperlink printed on a substrate, said method comprising the steps of:
- determining, in a first computer system, a context of said hyperlink;
sending the context to a second computer system; and
receiving, in a third computer system, one or more advertisements that relate to said context from the second computer system,wherein said third computer is related to the first computer system.
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Abstract
A method of delivering an advertisement related to hyperlink printed on a substrate, said method comprising the steps of: determining, in a first computer system, a context of said hyperlink; sending the context to a second computer system; and receiving, in a third computer system, one or more advertisements that relate to said context from the second computer system wherein said third computer is related to the first computer system.
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Citations
23 Claims
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1. A method of delivering an advertisement related to hyperlink printed on a substrate, said method comprising the steps of:
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determining, in a first computer system, a context of said hyperlink; sending the context to a second computer system; and receiving, in a third computer system, one or more advertisements that relate to said context from the second computer system, wherein said third computer is related to the first computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system for delivering an advertisement related to hyperlink printed on a substrate, said system comprising a first computer system configured for:
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determining a context of said hyperlink; sending the context to a second computer system; and receiving one or more advertisements that relate to said context from the second computer system.
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Specification