SYSTEMS AND METHODS FOR INTERACTIVELY DELIVERING SELF-CONTAINED ADVERTISEMENT UNITS TO A WEB BROWSER

• US 20080097830A1
• Filed: 10/31/2007
• Published: 04/24/2008
• Est. Priority Date: 09/21/1999
• Status: Abandoned Application

• Current Assignee: Interpols Network Incorporated
• Original Assignee: Interpols Network Incorporated
• Inventors: Kim, Peter
• Application Number:
  US11/933,387
• Publication Number:
  US 20080097830A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A system for interactive delivery of self-contained advertisement units is disclosed. The system includes a client web browser, an advertisement unit database element, and an advertisement unit server element. The client web browser is configured to render a web page having a designated location for a first self-contained advertisement unit, wherein the first self-contained advertisement unit is configured to enable user interactions and submission of user interaction data via a submit function and be rendered without the use of a plug-in application. The advertisement unit database element is configured to store a plurality of self-contained advertisement units. The advertisement unit server element is communicatively connected to the client web browser and the advertisement unit database element. The advertisement server element is configured to receive the user interaction data, dynamically process the user data to select a second self-contained advertisement unit from the plurality of self-contained advertisements, and send the second self-contained advertisement unit to the client web browser to replace the first advertisement unit in the designated location of the web page. The second self-contained advertisement unit being configured to be rendered without a plug-in application.

Claims

1. A computer implemented method for interactive delivery of self-contained advertisement units to a web browser, comprising:

requesting a webpage from an affiliate content server;

receiving the webpage in the web browser, wherein the webpage includes a request for a first self-contained advertisement unit;

rendering the webpage in the web browser, wherein the rendered webpage includes a designated space for advertisement units;

sending the request for the first self-contained advertisement unit to an advertisement server;

receiving the first self-contained advertisement unit;

rendering the first self-contained advertisement unit within the designated space for advertisement units, wherein the first self-contained advertisement unit is rendered without a plug-in application;

interacting with the first self-contained advertisement unit;

sending details of the interactions to the advertisement server;

dynamically processing the details of the interactions with the first self-contained advertisement unit to select a second self-contained advertisement unit;

sending the second self-contained advertisement unit to the web browser; and

rendering the second self-contained advertisement unit within the designated space for advertisement units, wherein the second self-contained advertisement unit is rendered without a plug-in application.

2. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are programmed in one of Dynamic Hypertext Markup Language (DHTML) and Cascading Style Sheets (CSS).

3. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the second self-contained advertisement unit is configured to elicit further interactions with a user.

4. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are rendered from computer code segments that are configured to be portable to other web pages.

5. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are configured to receive and execute instructions from each other.

6. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 5, wherein interactions with and between the first self-contained advertisement unit and the second self-contained advertisement unit are communicated to the advertisement server.

7. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 6, wherein a third self-contained advertisement unit is selected and sent to the web browser based on the interactions with and between the first self-contained advertisement unit and the second self-contained advertisement unit.

8. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, further including:

building a user profile based on a user'"'"'s interactions with the first self-contained advertisement unit; and

embedding a cookie on the web browser to identify the user with the user profile.

9. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, further including updating a user profile based on the user'"'"'s interactions with the first self-contained advertisement unit.

10. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the dynamic processing further includes analyzing a user profile associated with a user interacting with the web browser.

11. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the first self-contained advertisement unit is an online query.

12. The computer implemented method for interactive delivery of self-contained advertisement units to a web browser, as recited in claim 1, wherein the first self-contained advertisement unit and the second self-contained advertisement unit includes embedded syndication content.

13. A system for interactive delivery of self-contained advertisement units, comprising:

a client web browser configured to render a web page having a designated location for a first self-contained advertisement unit, wherein the first self-contained advertisement unit is configured to,

enable user interactions and submission of user interaction data via a submit function, and

be rendered without a plug-in application;

an advertisement unit database element configured to store a plurality of self-contained advertisement units; and

an advertisement unit server element communicatively connected to the client web browser and the advertisement unit database element, the advertisement server element configured to,

receive the user interaction data,

dynamically process the user interaction data to select a second self-contained advertisement unit from the plurality of self-contained advertisements stored in the advertisement unit database element, and

send a second self-contained advertisement unit to the client web browser to replace the first self-contained advertisement unit in the designated location of the web page, wherein the second self-contained advertisement unit is configured to be rendered without a plug-in application.

14. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the advertisement unit database element and the advertisement unit server element reside in a single computing device.

15. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the advertisement unit database element and the advertisement unit server element reside in different computing devices.

16. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the first self-contained advertisement unit is an online query.

17. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, further including,

assigning an audience rating to the first self-contained advertisement unit and the second self-contained advertisement unit.

18. The system for interactive delivery of self-contained advertisement units, as recited in claim 17, wherein the audience ratings of the first self-contained advertisement unit and the second self-contained advertisement unit do not exceed an audience rating level of the web page.

19. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are programmed in one of Dynamic Hypertext Markup Language (DHTML) or Cascading Style Sheets (CSS).

20. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the second self-contained advertisement unit is configured to elicit further interactions with the user.

21. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are rendered from code segments that are configured to be portable to other web pages.

22. The system for interactive delivery of self-contained advertisement units, as recited in claim 21, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are web widgets.

23. The system for interactive delivery of self-contained advertisement units, as recited in claim 13, wherein the first self-contained advertisement unit and the second self-contained advertisement unit are configured to receive and execute instructions from each other.

24. The system for interactive delivery of self-contained advertisement units, as recited in claim 23, wherein interactions with and between the first self-contained advertisement unit and the second self-contained advertisement unit are communicated to the advertisement unit server element.

25. The system for interactive delivery of self-contained advertisement units, as recited in claim 24, wherein a third self-contained advertisement unit is selected and sent to the web browser based on the interactions with and between the first self-contained advertisement unit and the second self-contained advertisement unit.