Method For Optimum Placement Of Advertisements On A Webpage
First Claim
1. A method of providing placement of a plurality of advertisements on a page accessible by a user, the page having positions for receipt of the advertisements, each advertisement having at least one link to information, the link being invoked by an event identifying the advertisement by a computer pointing device, the method comprising:
- storing and retrieving performance data associated with the likelihood of the event occurring for each advertisement; and
arranging the advertisements relative to one another on the page using the performance data.
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Abstract
A method for the placement of advertisements on a page to optimize the occurrence of an event associated with such advertisements. The advertisements might include, for instance, advertisements on a webpage, and the event would include a user clicking on an advertisement. Data regarding the past performance of the advertisements is stored and updated as new data is received. A user requests a page from a server associated with the system. The server uses the performance data to derive a prioritized arrangement of the advertisements on the page. The server performs a calculation regarding the likelihood that an event will occur for a given advertisement displayed to a user. The advertisements are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the advertisements arranged according to this product.
103 Citations
25 Claims
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1. A method of providing placement of a plurality of advertisements on a page accessible by a user, the page having positions for receipt of the advertisements, each advertisement having at least one link to information, the link being invoked by an event identifying the advertisement by a computer pointing device, the method comprising:
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storing and retrieving performance data associated with the likelihood of the event occurring for each advertisement; and
arranging the advertisements relative to one another on the page using the performance data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of arranging a plurality of advertisements on a page viewable by a user on a computer display, comprising:
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storing a plurality of advertisements;
calculating a value indicative of the rate that a specified event occurs for each advertisement displayed to the user; and
displaying at least some of the advertisements to the user, where the displayed advertisements are arranged relative to one another on the page using the calculated values. - View Dependent Claims (10, 11, 12, 15, 16, 17)
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18. A method of displaying a plurality of advertisements on a page viewable by a user on a computer display, comprising:
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storing a plurality of advertisements, each advertisement including a link to information that is able to be invoked by a user identifying the advertisement by use of a computer pointing device;
calculating the probability that a user will invoke the link associated with an advertisement displayed to the user; and
displaying at least some of the advertisements to the user, where the advertisements are arranged relative to one another on the page in descending order as a function of the calculated probability that the user will invoke the link for each displayed advertisement. - View Dependent Claims (13, 14, 19, 20, 21, 22, 23, 24, 25)
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Specification