Mail advertising addressing system

• US 20080097841A1
• Filed: 10/20/2006
• Published: 04/24/2008
• Est. Priority Date: 10/20/2006
• Status: Abandoned Application

• Current Assignee: ImTek, Inc. (Siemens AG)
• Original Assignee: ImTek, Inc. (Siemens AG)
• Inventors: Lesniak, David
• Application Number:
  US11/584,653
• Publication Number:
  US 20080097841A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

A method of manufacturing an information bearing device comprising manufacturing an information bearing device describing at least one attribute of at least one product or service is disclosed. A facility address is retrieved from a database of establishment locations of the addresses of one or more facilities offering the product or service. In a recipient address of an intended information bearing device recipient is retrieved from a database of information bearing device recipients. A route between the facility address and the recipient address is generated. The route is then applied to the information bearing device.

Claims

1. A method of manufacturing an information bearing device, comprising:

a) manufacturing an information bearing device describing at least one attribute of at least one product or service;

b) retrieving an facility address from a database of establishment locations the address of one or more facilities offering said product or service;

c) retreiving a recipient address of an intended information bearing device recipients from a database of information bearing device recipients;

d) determining a route between said facility address and said recipient address; and

e) applying said route to said information bearing device.

2. A method of manufacturing an information bearing device, as in claim 1, wherein manufacturing an information bearing device describing at least one attribute of at least one product or service is a catalog, coupon, gift, brochure, or flyer.

3. A method of manufacturing an information bearing device, as in claim 1, wherein said facility address is the address of a retail, professional, medical, party, wedding, golf course, disaster recovery, or bowling establishment.

4. A method of manufacturing an information bearing device, as in claim 1, wherein previously determined routes are consulted before calculating a route for the purpose of eliminating calculation of a route or shortening the time for calculation of a route.

5. A method of manufacturing an information bearing device, as in claim 1, wherein a driving route between said facility address and said recipient address is determined.

6. A method of manufacturing an information bearing device, as in claim 5, wherein said application is done by direct printing.

7. A method of manufacturing an information bearing device, as in claim 5, wherein said application is done by printing on a label which is adhered to said information bearing device.

8. A method of manufacturing an information bearing device, as in claim 1, wherein said applying said route, comprises applying said route in map form or as a set of driving directions.

9. A method of manufacturing an information bearing device, as in claim 1, further comprising the step of depositing in the mails said information bearing device with said route applied to it.