METHOD OF NETWORK MERCHANDISING INCORPORATING CONTEXTUAL AND PERSONALIZED ADVERTISING
First Claim
1. A computer-implemented method of matching interested online users with relevant retail offers intelligently and efficiently comprising the steps of:
- creating an aggregate catalog of semantically-analyzed and organized catalog content from a plurality of retailers;
identifying a merchandisable universe of products (MUP) from said aggregate catalog based at least on human-authored parameters and past performance based on any of products, categories and retailers;
deploying a publisher-specified or merchandiser-specified, interactive advertising unit to advertising space on a publisher'"'"'s site, wherein product offers displayed in said advertising unit are selected from said MUP by parametric query targeted to an audience of said publisher; and
serving up from a web server an impression of said advertising unit to a site visitor for display in a client application, wherein said advertising unit optimized in real time based at least on context of said impression and a user profile;
wherein said impression displays at least one product offer highly personalized to said visitor.
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Accused Products
Abstract
A method of network merchandising incorporates contextual and personalized advertising with human input to deliver relevant retail offers to interested online consumers efficiently and intelligently. Catalog content from retailers is downloaded, semantically analyzed and merged. The merged content is filtered using machine- and human-generated specifications to produce a merchandisable universe of products (MUP). Marketers and publishers create and modify corner store ad units and specify product offers from the MUP to display in those units. Publishers deploy the ad units on their web pages. Compensation of publishers by retailers can use a pay-for-performance model. Users visit the publisher'"'"'s pages, viewing the product offers in the rendered ad unit. Performance data related to context, history, network and geo-location, product attributes and product combinations is derived from server log files is used to dynamically optimize and refine product placement in real time, providing a highly personalized experience for the user.
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Citations
21 Claims
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1. A computer-implemented method of matching interested online users with relevant retail offers intelligently and efficiently comprising the steps of:
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creating an aggregate catalog of semantically-analyzed and organized catalog content from a plurality of retailers; identifying a merchandisable universe of products (MUP) from said aggregate catalog based at least on human-authored parameters and past performance based on any of products, categories and retailers; deploying a publisher-specified or merchandiser-specified, interactive advertising unit to advertising space on a publisher'"'"'s site, wherein product offers displayed in said advertising unit are selected from said MUP by parametric query targeted to an audience of said publisher; and serving up from a web server an impression of said advertising unit to a site visitor for display in a client application, wherein said advertising unit optimized in real time based at least on context of said impression and a user profile; wherein said impression displays at least one product offer highly personalized to said visitor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification