×

METHOD OF NETWORK MERCHANDISING INCORPORATING CONTEXTUAL AND PERSONALIZED ADVERTISING

  • US 20080097843A1
  • Filed: 03/14/2007
  • Published: 04/24/2008
  • Est. Priority Date: 10/19/2006
  • Status: Abandoned Application
First Claim
Patent Images

1. A computer-implemented method of matching interested online users with relevant retail offers intelligently and efficiently comprising the steps of:

  • creating an aggregate catalog of semantically-analyzed and organized catalog content from a plurality of retailers;

    identifying a merchandisable universe of products (MUP) from said aggregate catalog based at least on human-authored parameters and past performance based on any of products, categories and retailers;

    deploying a publisher-specified or merchandiser-specified, interactive advertising unit to advertising space on a publisher'"'"'s site, wherein product offers displayed in said advertising unit are selected from said MUP by parametric query targeted to an audience of said publisher; and

    serving up from a web server an impression of said advertising unit to a site visitor for display in a client application, wherein said advertising unit optimized in real time based at least on context of said impression and a user profile;

    wherein said impression displays at least one product offer highly personalized to said visitor.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×