Day Part Frame Criteria
First Claim
1. A system for distributing targeted advertising content within a network of electronic displays comprising:
- a message frame, said message frame further includes frame criteria rules that identify allowable conditions for said message frame to display said targeted advertising content, wherein said targeted advertising content is displayed on said message frame only if the allowable conditions are satisfied.
1 Assignment
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Accused Products
Abstract
A system and method for distributing target advertising content to various electronic displays in a network of electronic displays. The invention discloses the technique of partitioning the electronic displays, partitioned both by geography and time, and providing an associated loop policy and frame criteria rules for each frame. The loop policy specifies a time period for repeating advertising content, and can optionally allow loop undersaturation and loop oversaturation for particular advertising messages. Frame criteria rules are disclosed that identify and describe allowable conditions that must be satisfied before a message is displayed, thus allowing advertisements, inappropriate for a particular frame at a particular time to be blocked.
53 Citations
48 Claims
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1. A system for distributing targeted advertising content within a network of electronic displays comprising:
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a message frame, said message frame further includes frame criteria rules that identify allowable conditions for said message frame to display said targeted advertising content, wherein said targeted advertising content is displayed on said message frame only if the allowable conditions are satisfied. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for distributing targeted advertising content within a network of electronic displays comprising the steps of:
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associating a message frame with each electronic display, said message frame further includes frame criteria rules that identify allowable conditions for said message frame to display said targeted advertising content, wherein said targeted advertising content is displayed on said message frame only if the allowable conditions are satisfied. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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Specification