Method for Creating and Analyzing Advertisements

• US 20080097854A1
• Filed: 10/24/2007
• Published: 04/24/2008
• Est. Priority Date: 10/24/2006
• Status: Abandoned Application

• Current Assignee: Hello-Hello Incorporated
• Original Assignee: Hello-Hello Incorporated
• Inventors: Young, Charles
• Application Number:
  US11/923,474
• Publication Number:
  US 20080097854A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for analyzing advertisements and advertising campaigns. Important images are selected from one or more advertisements and then ranked. The most important images are then assigned to a category which preferably corresponds to a memory type, such as knowledge, emotion, or action. The relative numbers of images in each type determine the focus of the advertisement(s), and may be used to tailor the memory type(s) of subsequent advertisements.

Claims

1. A method for analyzing advertisements, the method comprising the steps of:

selecting a plurality of images from the advertisement;

ranking the images;

generating a subset of the images; and

classifying each of the images in the subset into a plurality of categories.

2. The method of claim 1 wherein the ranking step comprises determining a number of viewers who remember each of the images.

3. The method of claim 1 wherein the ranking step comprises determining a strength of emotional engagement produced in a plurality of viewers for each of the images.

4. The method of claim 1 wherein one or more of the categories correspond to a memory system.

5. The method of claim 4 wherein the memory system is selected from the group consisting of knowledge, emotion, action, and brand identity.

6. The method of claim 1 wherein the classifying step comprises determining from a plurality of viewers which category the image is most closely associated with.

7. The method of claim 1 wherein the classifying step comprises classifying an image in more than one category.

8. The method of claim 1 further comprising the step of determining a focus of subsequent advertisements in an advertising campaign based on the number of images in each category taken from previous advertisements in the campaign.

9. The method of claim 8 wherein the focus is determined by which category contains the most images.