METHODS AND SYSTEMS FOR NODE RANKING BASED ON DNS SESSION DATA

• US 20080097980A1
• Filed: 10/19/2006
• Published: 04/24/2008
• Est. Priority Date: 10/19/2006
• Status: Active Grant

• Current Assignee: Bushnell Hawthorne, LLC
• Original Assignee: Paxfire, Inc.
• Inventors: SULLIVAN, Alan T.
• Granted Patent: US 7,593,935 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access
• CPC Class Codes: Y10S 707/99937 Sorting

Abstract

Systems and methods for ranking pages and/or hosts in a faster and more relevant manner are provided. Systems and methods for ranking pages and/or hosts based on session data and/or traffic data are also provided. According to the invention, session maps can be created using DNS and/or ISP data. Systems and methods for ranking pages and/or hosts for the purpose of doing business are also provided.

Claims

1. A method for ranking pages using DNS data, the method comprising:

obtaining DNS data for a particular session;

identifying one or more sequences of host requests based on DNS data; and

ranking pages and/or hosts based at least in part on the identified sequences of hosts.

2. The method of claim 1, wherein obtaining DNS data further comprises obtaining the data from one or more ISPs.

3. The method of claim 1, further comprising creating one or more session vectors from the one or more sequences of host requests and creating a session map from the one or more session vectors.

4. The method of claim 3, further comprising using the session vectors and/or session map to track and/or predict user behavior.

5. The method of claim 1, wherein ranking pages comprises ranking pages based at least in part on a dynamic traffic flow model and/or a static page ranking model.

6. The method of claim 1, wherein ranking pages comprises:

calculating a global host rank vector for hosts in the session;

calculating a local page rank vector for pages of each host in the session; and

approximating a global page rank vector based on a combination of the global host rank vector and local page rank vector.

7. The method of claim 1, further comprising providing the ranked results to a user in response to a query.

8. A computer program residing on one or more computer readable media and comprising instructions for executing the method of claim 1.

9. An Internet appliance comprising:

means for obtaining DNS data for a particular session;

means for identifying one or more sequences of host requests based on the DNS data; and

means for ranking pages and/or hosts based at least in part on the identified sequences of hosts.

10. The Internet appliance of claim 9, further comprising:

means for creating one or more session vectors from the one or more sequences of host requests; and

means for creating a session map from the one or more session vectors.

11. The Internet appliance of claim 10, further comprising:

means for tracking and/or predicting user behavior based on the session vectors and/or session map.

12. The Internet appliance of claim 9, further comprising:

means for ranking pages and/or hosts in the session using a dynamic traffic flow and/or static page ranking model.

13. The Internet appliance of claim 9, wherein the means for ranking further comprises:

means for calculating a global host rank vector for hosts in the session;

means for calculating a local page rank vector for pages of each host in the session; and

means for approximating a global page rank based on a combination of the global host rank vector and local page rank vector.

14. The Internet appliance of claim 13, wherein the means for calculating a global host rank vector uses a traffic flow model.

15. The Internet appliance of claim 9, further comprising:

means for providing the ranked results to a user in response to a query.

16. An Internet appliance comprising:

a processor configured to obtain DNS data for a particular session;

a processor configured to identify one or more sequences of host requests based on the DNS data; and

a processor configured to rank pages and/or hosts based at least in part on the identified sequences of hosts.

17. The Internet appliance of claim 16, wherein the processor configured to rank pages and/or hosts is further configured to:

calculate a global host rank vector for hosts in the session;

calculate a local page rank vector for pages of each host in the session; and

approximate a global page rank based on a combination of the global host rank vector and local page rank vector.

18. The Internet appliance of claim 17, wherein the processor configured to rank pages and/or hosts is further configured to calculate the global host rank vector using a traffic flow model.

19. A system for ranking pages by one or more ISPs, said system comprising:

one or more Internet appliances, each Internet appliance comprising;

one or more processors configured to collect and/or obtain DNS data from one or more ISP; and

one or more processors configured to rank search results based at least in part on DNS data combined from one or more ISP.

20. A computer readable storage medium having instructions residing thereon for:

obtaining and/or combining DNS data from one or more ISP;

identifying one or more sequences of host requests using the DNS data; and

ranking pages and/or hosts based at least in part on the identified sequences of hosts.

21. The computer readable storage medium of claim 20, further comprising instructions for:

ranking pages and/or hosts using a dynamic traffic flow and/or static page ranking model.

22. The computer readable storage medium of claim 20, further comprising instructions for:

creating one or more session vectors and/or session maps from the sequences of host requests.

23. The computer readable storage medium of claim 22, further comprising instructions for:

tracking and/or predicting user behavior based at least in part on information contained in the session vectors and/or session maps.

24. The computer readable storage medium of claim 20, further comprising instructions for:

ranking pages based on a combination of the one or more identified sequences and advertiser information.

25. A method for doing business using a computer, said method comprising:

obtaining DNS data for a particular session from one or more ISPs;

obtaining information from one or more advertisers;

ranking pages and/or hosts for the session based on a combination of DNS data from one or more ISP and/or advertiser information; and

charging a fee for providing the ranked pages and/or advertiser information to one or more parties.

26. The method of claim 25, wherein the party is a user, and the ranked results are provided in response to a query.

27. The method of claim 26, wherein the fee is charged to the user and/or advertiser for providing the ranked results.

28. The method of claim 25, wherein the ranked results are provided to multiple ISPs, some of which might not be ISPs that provided data.

29. The method of claim 28, further comprising charging the ISPs that did not provide data a fee for the ranked results.

30. A computer program residing on one or more computer readable media, wherein the program comprises instructions for executing the method of claim 25.