METHOD AND SYSTEM FOR PROVIDING A WIDGET FOR DISPLAYING MULTIMEDIA CONTENT

• US 20080098289A1
• Filed: 10/23/2007
• Published: 04/24/2008
• Est. Priority Date: 10/23/2006
• Status: Active Grant

• Current Assignee: Chipin, Inc. (InMobi Pte. Ltd)
• Original Assignee: Chipin, Inc. (InMobi Pte. Ltd)
• Inventors: Hughes, Kevin, Williams, Carnet, Lagon, Olin
• Granted Patent: US 9,183,002 B2
• Time in Patent Office: Days
• US Class Current: 715/200
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces

Abstract

A system and computer implemented method for providing a widget for dynamically displaying multimedia content are described. The method and system include receiving a plurality of parameters for an ancestor widget of the widget. The ancestor widget is embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content. The widget being a copy of the ancestor widget. The plurality of parameters relate to controlling modification of the widget. The method and system also include rendering the widget based on the plurality of parameters. In another aspect, the method and system include providing embeddable code based on a plurality of parameters for the ancestor widget of the widget. In this aspect, the widget is also rendered the widget based on the plurality of parameters.

Claims

1. A computer implemented method for providing a widget comprising:

receiving a plurality of parameters for an ancestor widget of the widget, the widget for dynamically displaying multimedia content, the ancestor widget being embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content, the widget being a copy of the ancestor widget, the plurality of parameters for controlling modification of the widget; and

rendering the widget based on the plurality of parameters.

2. The method of claim 1 wherein the widget is at least one of a copy of the ancestor widget and an additional copy of the copy of the ancestor widget.

3. The method of claim 1 further comprising:

receiving a plurality of additional parameters for the widget, the plurality additional parameters for controlling modification of progeny of the widget.

4. The method of claim 3 wherein the progeny includes at least one of a copy of the widget and an additional copy of the copy of the widget.

5. The method of claim 1 wherein the ancestor widget includes a plurality of elements and wherein the modification includes at least one of deleting at least a portion of the plurality of elements, adding to the plurality of elements, and changing at least a portion of the plurality of elements.

6. The method of claim 1 wherein the modification controlling includes controlling a modification of at least one of the portion of the multimedia content displayed by the ancestor widget, at least one data source for the widget, a feature of the widget as rendered, at least one action allowed for a viewer of the widget, a payment mechanism for the widget, copyability of the widget, at least one campaign with which the widget may be associated, whether the widget may be rendered, a comment mechanism for the widget, updating of the widget based on updating of the ancestor widget, and an authorized site for the widget.

7. The method of claim 6 wherein a feature of the widget as rendered includes at least one of placement of the multimedia content, at least one color, at least one multimedia type.

8. The method of claim 1 further comprising:

offering the user a particular set of possible modifications based on the plurality of parameters.

9. The method of claim 1 wherein an organizer of the widget provides a plurality of additional parameters and wherein the rendering further includes:

checking the plurality of parameters to determine whether the plurality of additional parameters contradict the plurality of parameters; and

rendering the widget based plurality of parameters and at least a portion of the plurality of additional parameters that do not conflict with the plurality of parameters.

10. The method of claim 1 wherein the widget further includes a payment mechanism for further initiating payment through the widget and without leaving the site.

11. The method of claim 1 wherein the widget further includes a payment mechanism for further initiating payment on another site

12. The method of claim 1 wherein the ancestor widget is associated with a site and wherein the rendering further includes:

rendering the widget on an additional site.

13. The method of claim 1 further comprising:

receiving an additional plurality of parameters for the widget, the additional plurality of parameters for customizing the widget within the plurality of parameters from the ancestor widget.

15. The system of claim 13 further wherein the widget editor further receives a plurality of additional parameters for the widget, the plurality additional parameters for controlling modification of progeny of the widget.

16. The system of claim 13 wherein the ancestor widget includes a plurality of elements and wherein the modification includes at least one of deleting at least a portion of the plurality of elements, adding to the plurality of elements, and changing at least a portion of the plurality of elements.

17. The system of claim 13 wherein the widget editor further offers the user a particular set of possible modifications based on the plurality of parameters.

18. The system of claim 13 wherein an organizer of the widget provides a plurality of additional parameters and wherein at least one of the server and the widget further check the plurality of parameters to determine whether the plurality of additional parameters contradict the plurality of parameters;

and

wherein the server renders the widget based plurality of parameters and at least a portion of the plurality of additional parameters that do not conflict with the plurality of parameters.

14. A system for providing a widget comprising;

a widget editor for modifying the widget within a plurality of parameters for an ancestor widget of the widget, the widget for dynamically displaying multimedia content, the ancestor widget being embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content, the widget being a copy of the ancestor widget, the plurality of parameters for controlling modification of the widget;

wherein the widget is provided on a site using at least one server, the widget being provided based on the plurality of parameters stored in a database.

19. A widget comprising;

embeddable code based on a plurality of parameters for an ancestor widget of the widget, the widget for dynamically displaying multimedia content, the ancestor widget being embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content, the widget being a copy of the ancestor widget, the plurality of parameters for controlling modification of the widget;

wherein the widget is rendered the widget based on the plurality of parameters.

20. An executable software product stored on a computer-readable medium containing program instructions for providing a widget for dynamically displaying multimedia content, the program instructions for:

receiving a plurality of parameters for an ancestor widget of the widget, the ancestor widget being embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content, the widget being a copy of the ancestor widget, the plurality of parameters for controlling modification of the widget; and

rendering the widget based on the plurality of parameters.

21. An executable software product stored on a computer-readable medium containing program instructions for providing a widget, the program including instructions for;

providing a widget editor for modifying the widget within a plurality of parameters for an ancestor widget of the widget, the widget for dynamically displaying multimedia content, the ancestor widget being embeddable, copyable, and for dynamically displaying at least a portion of the multimedia content, the widget being a copy of the ancestor widget, the plurality of parameters for controlling modification of the widget;

providing a database for storing the plurality of parameters associated with the ancestor widget and an organizer associated with the widget; and

providing at least one server for providing the widget on a site, the widget being provided based on the plurality of parameters.