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Distribution and display of advertising for devices in a network

  • US 20080098420A1
  • Filed: 12/20/2006
  • Published: 04/24/2008
  • Est. Priority Date: 10/19/2006
  • Status: Abandoned Application
First Claim
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1. A system for the distribution and display of advertising content to a device, comprising:

  • an advertising server configured to communicate with a data distribution network, the advertising server including;

    an advertising policy module configured to create and manage the distribution of an advertising policy, the advertising policy controlling the selection of the advertising content for display to a user of the device;

    an advertising manager module configured to control the distribution of the advertising content to the user of the device; and

    an advertising content usage module configured to obtain and process advertising content usage data from the device; and

    an advertising module resident on the device and configured to communicate with the data distribution network, the advertising module includingan advertising cache for storage of the advertising content;

    an advertising cache management module for managing the storage of the advertising content in the advertising cache;

    a display policy management module for managing and executing the policy used to select and display advertising content;

    an interface configured to allow an application capable of executing on the device to interact with the advertising module in order to obtain advertising content stored in the cache for display to the user of the device; and

    an advertising content usage data module configured to provide data regarding the display and usage of the advertising content to the advertising content usage module of the advertising serverwherein the system operates to distribute the advertising content and advertising policy separately to the device over the data distribution network by broadcasting the advertising content and advertising policy data to the device.

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