User Preference Television Advertising

• US 20080098421A1
• Filed: 12/24/2007
• Published: 04/24/2008
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: West, John, Rodriguez, Arturo
• Application Number:
  US11/963,942
• Publication Number:
  US 20080098421A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

Claims

1. A method for providing television advertising, comprising:

receiving user input for selecting an advertising parameter; and

providing a user with an advertisement corresponding to the advertising parameter.

2. The method of claim 1, wherein a television broadcast presentation is interrupted for providing the advertisement.

3. The method of claim 1, wherein the user input is received significantly in advance of the advertisement being provided to the user.

4. The method of claim 1, further comprising:

providing the user with a plurality of advertisements corresponding to the advertising parameter.

5. The method of claim 4, wherein a plurality of television broadcast presentations are interrupted for providing the plurality of advertisements.

6. The method of claim 1, wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.

7. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.

8. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via a plurality of DHCTs.

9. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement or a duration of the advertisement.

10. The method of claim 1, wherein the advertisement is stored in a digital home communication terminal (DHCT), and wherein the advertisement is deleted from the DHCT according to at least one of the following:

after it is presented by the DHCT a predetermined number of times;

after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement;

after a predetermined time period; and

after it is presented at least a predetermined number of times by a plurality of DHCTs.

11. The method of claim 1, wherein the advertisement is presented via a digital home communication terminal (DHCT) according to at least one of the following:

at least a predetermined number of times;

during a predetermined span of time.

12. The method of claim 1, wherein user input is received according to at least one of the following:

immediately prior to the advertisement being provided to the user; and

via a button on a remote control device.

13. The method of claim 1, further comprising:

receiving user input selecting another advertisement parameter; and

providing a user with an advertisement corresponding to the other advertisement parameter.

14. The method of claim 1, wherein the advertisement parameter is determined by a television service provider or an advertisement provider.

15. The method of claim 1, wherein information identifying the advertisement parameter is stored in a database in a digital home communication terminal (DHCT).

16. The method of claim 1, wherein the advertisement is only provided to the user during an enabled viewing period, wherein the enabled viewing period has a daily recurring schedule or a weekly recurring schedule.

17. The method of claim 1, wherein a type of the advertisement is responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.

18. The method of claim 1, wherein a type of the advertisement is not responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.

19. The method of claim 1, wherein the advertisement comprises at least one of graphical data, textual data, video data, and audio data.

20. The method of claim 1, wherein the advertisement is provided to the user by a digital home communication terminal (DHCT).

21. The method of claim 20, wherein the advertisement is received by the DHCT via a subscriber television network, and one of provided to the user immediately after the advertisement is received by the DHCT, or stored in DHCT memory so that the advertisement may be provided to the user at a later time.

22. The method of claim 20, wherein the advertisement is categorized in a Broadcast file system (BFS) subdirectory, and transmitted to the DHCT via the BFS.

23. A system for providing television advertising, comprising:

memory for storing data identifying an advertising parameter that is selected by a user; and

logic that is configured to provide a user with an advertisement corresponding to the advertising parameter.

24. The system of claim 23, wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.

25. The system of claim 23, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.

26. The system of claim 23, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via a plurality of DHCTs.

27. The system of claim 23, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement, or on a duration of the advertisement.

28. The system of claim 23, wherein the advertisement is stored in a digital home communication terminal (DHCT), and deleted from the DHCT according to at least one of the following:

after it is presented by the DHCT a predetermined number of times;

after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement;

after a predetermined time period; and

after it is presented at least a predetermined number of times by a plurality of DHCTs.

29. The system of claim 23, wherein the advertisement is presented via a digital home communication terminal (DHCT) at least a predetermined number of times or during a predetermined span of time.