Triggering of Television Advertisements

• US 20080098422A1
• Filed: 12/24/2007
• Published: 04/24/2008
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: West, John, Rodriguez, Arturo
• Application Number:
  US11/963,945
• Publication Number:
  US 20080098422A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for providing television advertising includes determining a number of times that an advertisement has been presented to a user via a digital home communication terminal (DHCT), and presenting the advertisement only if it is determined that the advertisement has been presented less than a predetermined number of times.

Claims

1. A method for providing television advertising, comprising:

determining a number of times that an advertisement has been presented to a user via a digital home communication terminal (DHCT); and

presenting the advertisement only if it is determined that the advertisement has been presented less than a predetermined number of times.

2. The method of claim 1, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises determining whether user input is received when the advertisement is presented.

3. The method of claim 1, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises tracking the number of times the advertisement has been presented over a predetermined period of time.

4. The method of claim 1, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises determining the number of times that the advertisement has been presented via the DHCT and additional DHCTs.

5. The method of claim 1, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises comparing the number of times with a predetermined number.

6. The method of claim 1, further comprising deleting the advertisement from local storage responsive to determining that the advertisement has been presented the predetermined number of times.

7. The method of claim 1, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises soliciting user input and determining whether user input is received responsive to the solicitation.

8. The method of claim 7, wherein soliciting user input comprises soliciting user input during or after presentation of the advertisement.

9. The method of claim 1, further comprising soliciting user input before presentation of the advertisement, wherein determining the number of times that the advertisement has been presented via the DHCT further comprises determining whether user input is received responsive to the solicitation.

10. The method of claim 1, wherein determining further comprises determining whether the television is turned on when the advertisement is presented to the television.

11. The method of claim 10, wherein determining whether the television is turned on comprises determining whether user input related to an operation of the television had been received by the DHCT.

12. The method of claim 11, wherein the operation of the television corresponds to at least one of volume control and channel navigation.

13. A system for providing television advertising, comprising:

a memory with logic; and

a processor configured with the logic to;

determine whether an advertisement has been presented to a user less than a predetermined number of times; and

present the advertisement responsive to the determination that the advertisement has been presented less than a predetermined number of times, otherwise not present the advertisement.

14. The system of claim 13, wherein the processor is further configured with the logic to determine whether the advertisement has been presented to the user by determining whether user input is received when the advertisement is presented.

15. The system of claim 13, wherein the processor is further configured with the logic to determine whether the advertisement has been presented to the user by tracking the number of times the advertisement has been presented over a predetermined period of time.

16. The system of claim 13, wherein the processor is further configured with the logic to delete the advertisement from a storage device responsive to determining that the advertisement has been presented the predetermined number of times or greater.

17. The system of claim 13, wherein the processor is further configured with the logic to solicit user input and determine whether user input is received responsive to the solicitation.

18. The system of claim 17, wherein the processor is further configured with the logic to solicit user input during or after presentation of the advertisement.

19. The system of claim 13, wherein the processor is further configured with the logic to determine whether the television is turned on when the advertisement is presented to the television by determining whether user input related to an operation of the television is received.

20. A system for providing television advertising, comprising:

means for determining a number of times that an advertisement has been presented to a user via a digital home communication terminal (DHCT); and

means for presenting the advertisement only if it is determined that the advertisement has been presented less than a predetermined number of times.