Methods, Systems, And Computer Program Products For Selecting And Inserting Advertising Into Slots In Broadcast Content

• US 20080098423A1
• Filed: 10/20/2006
• Published: 04/24/2008
• Est. Priority Date: 10/20/2006
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Malik, Dale
• Application Number:
  US11/551,428
• Publication Number:
  US 20080098423A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

Methods, systems, and computer program products that facilitate selecting advertisements for insertion into advertisement slots in broadcast content are provided. Broadcast criteria for the content and viewer criteria are identified. Broadcast criteria includes information about the content and viewer criteria includes information about viewers to whom the content is targeted. Information is retrieved from a plurality of tags attached to a respective plurality of stored advertisements that are available for insertion into the advertising slot. Each tag includes information about a respective advertisement. An advertisement having tag information that is compatible with identified broadcast criteria and viewer criteria is selected and inserted into the advertising slot. Various information about the selected advertisement, what criteria was used to select the advertisement, etc., may be recorded via a log file.

Claims

1. A method of inserting an advertisement into an advertising slot within content broadcast to viewers, comprising:

identifying broadcast criteria for the content and viewer criteria, wherein broadcast criteria comprises information about the content and wherein viewer criteria comprises information about viewers to whom the content is targeted;

retrieving information from a plurality of tags attached to a respective plurality of advertisements available for insertion into the advertising slot, wherein each tag includes information about a respective advertisement;

selecting an advertisement having tag information that is compatible with identified broadcast criteria and viewer criteria; and

inserting the selected advertisement into the advertising slot.

2. The method of claim 1, further comprising recording the identified broadcast criteria, viewer criteria, and tag information for the selected advertisement.

3. The method of claim 1, wherein the broadcast content is a television program.

4. The method of claim 1, wherein the broadcast content is a radio program.

5. The method of claim 1, wherein the broadcast content is content broadcast via a computer network.

6. The method of claim 1, wherein broadcast criteria includes time of day information that content is to be broadcast to viewers and/or information about types of viewers to whom the broadcast content is targeted.

7. The method of claim 1, wherein viewer criteria includes viewer preference information regarding broadcast content, viewer preference information regarding advertisements, viewer personal characteristics, and/or viewer demographic information.

8. The method of claim 1, wherein tag information includes information regarding advertisement type and category, targeted viewers, advertisement rating, advertisement duration and repetition, advertisement style, and/or advertisement interactivity.

9. The method of claim 1, wherein retrieving information from tags attached to a respective plurality of advertisements comprises parsing text files stored within the tags.

19. A computer program product for inserting an advertisement into an advertising slot within content broadcast to viewers, comprising:

a computer readable storage medium having computer readable program code embodied therein, the computer readable program code being configured to carry out the method of claim 1.

10. A system that inserts advertisements into advertising slots within content broadcast to viewers, comprising:

a plurality of stored advertisements, wherein each advertisement has a respective tag attached thereto, and wherein each tag includes information about a respective advertisement; and

a decision engine that comprises;

means for identifying broadcast criteria for broadcast content and viewer criteria, wherein the broadcast criteria comprises information about the content and wherein viewer criteria comprises information about viewers to whom the content is targeted;

means for retrieving information from the tags attached to the advertisements;

means for selecting an advertisement having tag information that is compatible with identified broadcast criteria and viewer criteria; and

means for inserting the selected advertisement into an advertising slot within the broadcast content.

11. The system of claim 10, wherein the decision engine further comprises means for recording the identified broadcast criteria, viewer criteria, and tag information for the selected advertisement.

12. The system of claim 10, wherein the broadcast content is a television program.

13. The system of claim 10, wherein the broadcast content is a radio program.

14. The system of claim 10, wherein the broadcast content is content broadcast via a computer network.

15. The system of claim 10, wherein broadcast criteria includes time of day information that content is to be broadcast to viewers and/or information about types of viewers to whom the broadcast content is targeted.

16. The system of claim 10, wherein viewer criteria includes viewer preference information regarding broadcast content, viewer preference information regarding advertisements, viewer personal characteristics, and/or viewer demographic information.

17. The system of claim 10, wherein tag information includes information regarding advertisement type and category, targeted viewers, advertisement rating, advertisement duration and repetition, advertisement style, and/or advertisement interactivity.

18. The system of claim 10, wherein the means for retrieving information from tags attached to the advertisements comprises means for parsing text files stored within the tags.