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LIGHTWEIGHT AND HEAVYWEIGHT INTERFACES TO FEDERATED ADVERTISING MARKETPLACE

  • US 20080103795A1
  • Filed: 06/13/2007
  • Published: 05/01/2008
  • Est. Priority Date: 10/25/2006
  • Status: Abandoned Application
First Claim
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1. A method for facilitating transactions for advertisement space for a plurality of advertising entities from disparate advertising networks participating in a federated advertising exchange, comprising:

  • interfacing by an advertising console instance to a distributed network of advertising console instances, with advertising console instances provided to each of the plurality of advertising entities to collectively form the federated advertising exchange, including;

    requesting at least one advertising transaction between at least two advertising entities;

    receiving federated marketplace data from the distributed network of advertising console instances in response to the interfacing;

    processing the federated marketplace data by the advertising console instance; and

    conducting the at least one advertising transaction between at least two advertising entities by the advertising console instance.

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