LIGHTWEIGHT AND HEAVYWEIGHT INTERFACES TO FEDERATED ADVERTISING MARKETPLACE
First Claim
1. A method for facilitating transactions for advertisement space for a plurality of advertising entities from disparate advertising networks participating in a federated advertising exchange, comprising:
- interfacing by an advertising console instance to a distributed network of advertising console instances, with advertising console instances provided to each of the plurality of advertising entities to collectively form the federated advertising exchange, including;
requesting at least one advertising transaction between at least two advertising entities;
receiving federated marketplace data from the distributed network of advertising console instances in response to the interfacing;
processing the federated marketplace data by the advertising console instance; and
conducting the at least one advertising transaction between at least two advertising entities by the advertising console instance.
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Accused Products
Abstract
For a multi-party advertising exchange including advertising and publishing entities from different advertising networks, the invention provides architectures for an online advertising marketplace that range from lightweight to heavyweight implementations. A lightweight client side implementation of an interface includes centralized processing and storage of federated advertising marketplace data by centralized servers or services. A heavyweight client side implementation of an interface for advertising entities includes providing a peer instance of a federated advertising exchange application or set of processes is provided to each advertising entity as an interface for advertising entities where processing and storage are performed locally to each peer instance. Distributed advertising data can be replicated or synchronized with other peer instances.
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Citations
20 Claims
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1. A method for facilitating transactions for advertisement space for a plurality of advertising entities from disparate advertising networks participating in a federated advertising exchange, comprising:
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interfacing by an advertising console instance to a distributed network of advertising console instances, with advertising console instances provided to each of the plurality of advertising entities to collectively form the federated advertising exchange, including; requesting at least one advertising transaction between at least two advertising entities; receiving federated marketplace data from the distributed network of advertising console instances in response to the interfacing; processing the federated marketplace data by the advertising console instance; and conducting the at least one advertising transaction between at least two advertising entities by the advertising console instance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for facilitating transactions for advertisement space for at least two participating advertising entities from disparate advertising networks participating in a federated advertising exchange, comprising:
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receiving advertising transaction information by at least one federated advertising exchange server from interfaces provided to participants, for conducting at least one advertising transaction between at least two participating advertising entities from disparate advertising networks in the federated advertising exchange; storing, by the at least one federated advertising exchange server, the advertising transaction information in at least one advertising transaction datastore that maintains advertising transaction information on behalf of all interfaces provided to participants; and conducting at least one advertising transaction between at least two advertising entities from disparate advertising networks based on the collective advertising transaction information represented in the at least one advertising transaction datastore. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A system to facilitate trading of advertising, comprising:
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a publisher instance of an advertising console for interfacing with a federated advertising marketplace and for use by a publisher broker representing at least one publisher, wherein the publisher broker specifies at least one ask for an advertisement space of the at least one publisher via the publisher instance; an advertiser instance of an advertising console for interfacing with the federated advertising marketplace and for use by an advertiser broker representing at least one advertiser, wherein the advertiser broker manages at least one bid for the advertisement space by the at least one advertiser via the advertiser instance; and distributed storage for storing information about at least one transaction for the advertisement space conducted in the federated advertising marketplace via the publisher instance and advertiser instance, respectively, wherein the publisher broker and the advertiser broker are advertising entities of disparate advertising networks, and wherein the information of the distributed storage is shared across all participants in the federated advertising marketplace using a publisher instance or advertiser instance of the advertising console. - View Dependent Claims (17, 18, 19, 20)
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Specification