Methods and systems for an interactive data finder

• US 20080103875A1
• Filed: 10/31/2006
• Published: 05/01/2008
• Est. Priority Date: 10/31/2006
• Status: Abandoned Application

• Current Assignee: Backchannelmedia Incorporated
• Original Assignee: Backchannelmedia Incorporated
• Inventors: Kokernak, Michael, Noland, Madeleine, McClelland, Christopher, Mione, Andrew, Li, Jiongye, Mitchell, Brian, Sinnett, Brian, Burress, Tobias, Katz, Jonathan, Toy, Jason, Rosa, Michael, Newton, Jason
• Application Number:
  US11/590,355
• Publication Number:
  US 20080103875A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.

Claims

1. An interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information, comprising:

a search module for processing input data to determine data representative of media buying opportunities as a function of search options representative of media buying criteria, and

a category module for refining the data representative of the media buying opportunities as a function of filter options representative of media buying criteria related to the media buying opportunities,

wherein the refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.

2. The interactive data finder of claim 1, further comprising a media-content module for presenting at least a portion of the refined data representative of one of the media buying opportunities.

3. The interactive data finder of claim 2, further comprising a data parsing structure for receiving the input data from at least one media source, identifying a plurality of categories for classifying the input data, and editing the input data to include information identifying the respective plurality of categories, wherein

the input data includes at least one of Program Guide information, subscriber information, and demographics information, and

the edited data is adapted to offer the advertisement purchaser more information about the plurality of media buying opportunities than the input data.

4. The interactive data finder of claim 3, wherein the plurality of categories comprise a designated market category that includes data representative of at least one designated market area, a media platform category that includes data representative of at least one media platform, a media program category that includes data representative of at least one media program, and a cable system category that includes data representative of at least one cable system.

5. The interactive data finder of claim 3, wherein the search module searches the input data in the plurality of categories by applying search options representative of at least one of the categories.

6. The interactive data finder of claim 3, wherein the category module refines the data representative of the media buying opportunities by applying filter options representative of at least one of the categories.

7. The interactive data finder of claim 3, wherein the at least a portion of the refined data representative of the media buying opportunity includes an aggregate of data from one or more of the plurality of categories.

8. The interactive data finder of claim 3, wherein the data parsing structure further comprises a tracking element for logging a movement of media content among at least one of channel positions, geographical locations, analog and digital subscribers, and analog and digital delivery systems identified from the input data.

9. The interactive data finder of claim 3, wherein the data parsing structure is adapted to extract data representative of paid programming from the input data and classifies the extracted data into types comprising a shopping programming type, a paid religious programming type, a religious programming type, and a regular paid programming type.

10. The interactive data finder of claim 3, wherein the data parsing structure is adapted to parse data in the plurality of categories into to a plurality of sub-categories associated with respective ones the categories, wherein

the data in the sub-categories is edited to include information related to the respective categories and sub-categories.

11. The interactive data finder of claim 10, wherein the data parsing structure parses data in the media platform category and classifies the parsed data into sub-categories representative of multi-feed media platforms including digital media platforms, analog media platforms, Pacific-feed media platforms, and Eastern-feed media platforms.

12. The interactive data finder of claim 2, wherein the media content module, provided from a media content interface of the data finder, is accessible from at least one of a category interface and a landing interface of the data finder, wherein

the category interface is adapted to provide the category module in connection with the plurality of filter options, and

the landing interface is adapted to provide at least a portion of the search module in connection with at least one of the search options.

13. The interactive data finder of claim 12, wherein the at least a portion of the search module includes a basic search engine of the search module, and

a second portion of the search module includes an advanced search engine provided from a search interface of the data finder.

14. The interactive data finder of claim 12, wherein the landing interface further comprises a graph module for presenting color-coded plots of a first portion of the input data and a table module for presenting a listing of a second portion of the input data, and

the first and second portions of the input data are functions of a time period selectable by the advertisement purchaser.

15. The interactive data finder of claim 14, wherein the graph module presents color-coded plots, over the selected time period, of program airtime associated with the first portion of the input data, wherein the first portion is categorized according to at least one of a program genre and a programming type.

16. The interactive data finder of claim 13, wherein the second portion is representative of a plurality of media buying opportunities sharing a media theme, and the listing provides an order of the second portion according to program airtime corresponding to the respective media buying opportunities represented by the second portion, wherein

the media theme comprises one of a designated market area theme, a TV actor appearance theme, a media program theme, and a media genre theme.

17. The interactive data finder of claim 13, wherein the category interface further displays the data representative of media buying opportunities determined from the search module, and

the data is adapted to change in real time in response to a selection of the plurality of filter options by the advertisement purchaser.

18. The interactive data finder of claim 13, wherein the search options and the filter options are tailored to the designated market area category and specify at least one of a geographical profile, a demographics profile, a rank, and a name associated with the designated area category.

19. The interactive data finder of claim 13, wherein the search options and the filter options are tailored to the media program category and specify at least one of a program profile, actor information, a network affiliation, a paid programming type, and a syndication criterion associated with the media program category.

20. The interactive data finder of claim 13, wherein the search options and the filter options are tailored to the media platform category and specify at least one of a call sign, a network affiliation, a type, a channel number, a program name, an actor, a geographical profile, and a designated market area profile associated with the media platform category.

21. The interactive data finder of claim 13, wherein the search options and the filter options are tailored to the cable system category and specify at least one of a cable system profile, a designated market area profile, and a geographical profile associated with the cable system category.

22. The interactive data finder of claim 13, wherein the at least a portion of the refined data representative of the media buying opportunity is a function of a time period customizable by the advertisement purchaser via the media content interface, and the

media buying opportunity relates to one of a designated market area, a media program, a media platform, a cable system, a program genre, and an actor appearance.

23. The interactive data finder of claim 22, wherein the media buying opportunity relates to the designated market area,

the corresponding media content module includes a customizable map showing at least a portion of the designated market area, and

the at least a portion of the refined data identifies at least one of a cable provider, a satellite provider and a media platform in the designated market area.

24. The interactive data finder of claim 22, wherein the media buying opportunity relates to the media platform,

the corresponding media content module includes a plurality of color-coded plots of program airtime in a plurality of paid programming categories of the media platform, and

the at least a portion of the refined data is organized in a program schedule format associated with the media platform.

25. The interactive data finder of claim 24, wherein the program schedule format includes a plurality of rows corresponding to a plurality of time blocks, a plurality of columns corresponding to a plurality of calendar days within the selected time period, and a plurality of cells each corresponding to a program scheduled in one of the times blocks and on one of the calendar days.

26. The interactive data finder of claim 25, wherein the time blocks are color-coded by day parts, and at least one of the program cells is color-coded according to a paid programming type of the program associated with the program cell.

27. The interactive data finder of claim 24, wherein the media content module further comprises an indicator element for indicating a trend in distribution for at least one of the media platform and a media program associated with the media platform among at least one of channel positions, geographical locations, analog and digital delivery systems, and analog and digital subscribers of the platform, and

the indicator element is adapted to indicate a trend in a number of times programs of a paid programming type are aired via the media platform.

28. The interactive data finder of claim 22, wherein the media buying opportunity relates to the media program,

the corresponding media content module includes a plot of a number of times the media program is aired within the selected time period, and

the at least a portion of the refined data is identifies a genre of the program, a language of the program, at least one actor in the program, at least one credit in the program, at least one episode of the program, and at least one media platform airing the program.

29. The interactive data finder of claim 22, wherein the media buying opportunity relates to the actor,

the corresponding media content module includes a plot of a number of appearances of the actor within the selected time period, and

the at least a portion of the refined data is associated with a media program featuring the actor that is aired within the time period.

30. The interactive data finder of claim 22, wherein the media buying opportunity relates to the program genre,

the at least a portion of the refined data is associated with a media program belonging to the program genre that is aired within the selected time period, and

the corresponding media content module includes a plot of a number of times the media program in the program genre is aired within the time period.

31. The interactive data finder of claim 22, wherein the media buying opportunity relates to a system,

the corresponding media content module includes a plurality of color-coded plots of program airtime in a plurality of paid programming categories of the system, and

the at least a portion of the refined data includes at least one of a program schedule, a number of subscribers, and at least one DMA associated with the system, wherein

the system comprises one of a cable system and a satellite system.

32. The interactive data finder of claim 31, wherein the program schedule includes a plurality of rows corresponding to channel positions and a plurality of columns corresponding to time blocks, wherein

the time blocks are color-coded to represent respective day parts and cells indexed by the rows and the columns are color-coded according to paid programming types of programs associated with the respective cells.

33. The interactive data finder of claim 22, further comprising a plurality of media-content interfaces having data representative of respective ones of a plurality of media buying opportunities, wherein

the media content interfaces are accessible from at least one of the loading and category interfaces, and at least a first of the media content interfaces is accessible from at least a second of the media content interfaces.