Providing Feedback to an Offer for Advertising Space

• US 20080103883A1
• Filed: 10/25/2006
• Published: 05/01/2008
• Est. Priority Date: 10/25/2006
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hashim, Smita, Ryskamp, Robert Allen, Szybalski, Andrew
• Application Number:
  US11/552,796
• Publication Number:
  US 20080103883A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The disclosure includes a system and method for providing feedback to an offer for advertising space. In some implementations, a method includes receiving an offer for advertising space associated with a print media. The print media is associated with a publisher. A likelihood that the offer will be accepted by the publisher is automatically determine in response to at least the request. The likelihood of acceptance is transmitted for display through a Web page.

Claims

1. A method, comprising:

receiving an offer for advertising space associated with content, the content associated with a publisher;

automatically determining a likelihood that the offer will be accepted by the publisher in response to at least the request; and

transmitting the likelihood of acceptance for display.

2. The method of claim 1, further comprising:

receiving a request for information associated with the advertising space, the advertisement including attributes; and

automatically determining the acceptance likelihood based, at least in part, on the attributes.

3. The method of claim 2, the attributes comprising at least one of a size, a publication, or dates.

4. The method of claim 1, wherein automatically determining a likelihood comprises:

identifying at least one criterion for evaluating the offer, the at least one criterion associated with a likelihood of acceptance;

determining the offer satisfies the at least one criterion; and

associating the offer with the likelihood of acceptance.

5. The method of claim 1, further comprising:

identifying settings for a graphical element associated with the likelihood of acceptance; and

transmitting the settings to a user to convey the likelihood of acceptance.

6. The method of claim 5, the settings comprising text and color.

7. The method of claim 1, the determining step based on evaluation criteria, the method further comprising:

receiving information associated with acceptance of offers by the publisher; and

dynamically modifying the evaluation criteria based, at least in part, on the acceptance information.

8. The method of claim 7, the acceptance information comprising a acceptance rates for specific advertising space.

9. The method of claim 1, the likelihood of acceptance comprising a probability that the publisher will accept the offer.

10. The method of claim 1, the likelihood comprising a first likelihood, the method further comprising:

automatically determining a second likelihood of acceptance in response to a user selecting different attributes for advertising space; and

transmitting the second likelihood of acceptance for updating the display through the Web page.

11. The method of claim 1, the likelihood of acceptance is displayed through a Web page.

12. Software for evaluating ad-space offers comprising computer readable instructions embodied on media and operable to:

receive an offer for advertising space associated with content, the content associated with a publisher;

automatically determine a likelihood that the offer will be accepted by the publisher in response to at least the request; and

transmit the likelihood of acceptance for display.

13. The software of claim 12 further operable to:

receive a request for information associated with the advertising space, the advertisement including attributes; and

automatically determine the acceptance likelihood based, at least in part, on the attributes.

14. The software of claim 13, the attributes comprising at least one of a size, a publication, or dates.

15. The software of claim 12, wherein the software operable to automatically determine a likelihood comprises software operable to:

identify at least one criterion for evaluating the offer, the at least one criterion associated with a likelihood of acceptance;

determine the offer satisfies the at least one criterion; and

associate the offer with the likelihood of acceptance.

16. The software of claim 12 further operable to:

identify settings for a graphical element associated with the likelihood of acceptance; and

transmit the settings to a user to convey the likelihood of acceptance.

17. The software of claim 16, the settings comprising text and color.

18. The software of claim 12, the determine instruction based on evaluation criteria, the software further operable to:

receive information associated with acceptance of offers by the publisher; and

dynamically modify the evaluation criteria based, at least in part, on the acceptance information.

19. The software of claim 18, the acceptance information comprising a acceptance rates for specific advertising space.

20. The software of claim 12, the likelihood of acceptance comprising a probability that the publisher will accept the offer.

21. The software of claim 12, the likelihood comprising a first likelihood, the software further operable to:

automatically determine a second likelihood of acceptance in response to a user selecting different attributes for advertising space; and

transmit the second likelihood of acceptance for updating the display through the Web page.

22. The software of claim 12, the likelihood of acceptance is displayed through a Web page.

23. A system, comprising:

a means for receiving an offer for advertising space associated with content, the content associated with a publisher;

a means for automatically determining a likelihood that the offer will be accepted by the publisher in response to at least the request; and

a means for transmitting the likelihood of acceptance for display.