SELECTING ADVERTISEMENTS BASED ON CONSUMER TRANSACTIONS

• US 20080103887A1
• Filed: 10/31/2006
• Published: 05/01/2008
• Est. Priority Date: 10/31/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Song, Sheng, Oldham, Jeffrey
• Application Number:
  US11/555,148
• Publication Number:
  US 20080103887A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems, methods, and computer program products, are provided for selecting advertisements based on transactions. In one implementation, a computer-implemented method is provided that includes receiving information descriptive of a transaction, the information including an identification of an item from the transaction and identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information. The method includes selecting one or more second advertisements from among the first advertisements and presenting the one or more second advertisement at the time of the transaction according to a ranking order. In another implementation, a method includes identifying one or more first advertisements based on an association between the first advertisements and information descriptive of a transaction, ranking one or more second advertisements from among the identified first advertisements, and presenting the second advertisements at least in part according to the ranking.

Claims

1. A computer-implemented method comprising:

receiving information descriptive of a transaction, the information including an identification of an item from the transaction;

identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information;

selecting one or more second advertisements from among the first advertisements; and

presenting the one or more second advertisements at the time of the transaction according to a ranking order.

2. The method of claim 1, further comprising determining a respective rank score for each of the one or more first advertisements, where selecting one or more second advertisements is based on the determined rank scores.

3. The method of claim 2, where determining a rank score for each first advertisement is based on a payment model of each respective first advertisement.

4. The method of claim 2, where determining a rank score for each first advertisement includes determining a rank score for a subset of advertisements in the collection of advertisements.

5. The method of claim 2, where determining a respective rank score for the one or more first advertisements includes determining a relevance of a respective category associated with each advertisement with one or more categories of the purchased item.

6. The method of claim 2, where determining a respective rank score for an advertisement comprises determining the respective rank score based on a charge per impression payment model using a determined relevance of the advertisement and a bid amount for the advertisement.

7. The method of claim 2, where determining a respective rank score for an advertisement comprises determining the respective rank score based on a charge per conversion payment model using a bid amount and a conversion rate for the advertisement.

8. The method of claim 7, where the rank score is further based on a conversion time.

9. The method of claim 2, where determining a respective rank score for an advertisement comprises determining the respective rank score according to a price of the purchased product.

10. The method of claim 2, where determining a respective rank score for an advertisement comprises determining the respective rank score according to a time of the transaction.

11. The method of claim 1, further comprising dynamically updating the collection of advertisements.

12. The method of claim 1, where presenting the advertisement includes presenting an advertisement that includes a unique identifier for tracking a conversion associated with the advertisement.

13. The method of claim 1, where the information includes a location associated with the transaction and applying a weight to the rank scores based on the location.

14. The method of claim 1, where identifying one or more first advertisements includes determining a category of the purchased item and identifying one or more first advertisements associated with the category.

15. The method of claim 1, where determining a rank score for each respective first advertisement includes excluding one or more competitor advertisements.

16. The method of claim 1, where the item is a product.

17. The method of claim 1, where the item is a service.

18. A computer program product, encoded on a computer-readable medium, operable to cause data processing apparatus to perform operations comprising:

receiving information descriptive of a transaction, the information including an identification of a purchased product from the transaction;

identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information;

ranking the one or more first advertisements based on a payment model of each first advertisement; and

presenting an advertisement of the one or more first advertisements at the time of the transaction.

19. The computer program product of claim 18, further comprising determining a respective rank score for each of the one or more first advertisements, where selecting one or more second advertisements is based on the determined rank scores.

20. The computer program product of claim 19, where determining a rank score for each first advertisement is based on a payment model of each respective first advertisement.

21. The computer program product of claim 19, where determining a rank score for each first advertisement includes determining a rank score for a subset of advertisements in the collection of advertisements.

22. The computer program product of claim 19, where determining a respective rank score for the one or more first advertisements includes determining a relevance of a respective category associated with each advertisement with one or more categories of the purchased item.

23. The computer program product of claim 19, where determining a respective rank score for an advertisement comprises determining the respective rank score based on a charge per impression payment model using a determined relevance of the advertisement and a bid amount for the advertisement.

24. The computer program product of claim 19, where determining a respective rank score for an advertisement comprises determining the respective rank score based on a charge per conversion payment model using a bid amount and a conversion rate for the advertisement.

25. The computer program product of claim 19, where determining a respective rank score for an advertisement comprises determining the respective rank score according to a price of the purchased product.

26. The computer program product of claim 19, where determining a respective rank score for an advertisement comprises determining the respective rank score according to a time of the transaction.

27. The computer program product of claim 18, where the information includes a location associated with the transaction and applying a weight to the rank scores based on the location.

28. The computer program product of claim 18, where identifying one or more first advertisements includes determining a category of the purchased item and identifying one or more first advertisements associated with the category.

29. The computer program product of claim 18, where determining a rank score for each respective first advertisement includes excluding one or more competitor advertisements.

30. A computer-implemented method comprising:

identifying one or more first advertisements based on an association between the first advertisements and information descriptive of a transaction;

ranking one or more second advertisements from among the identified first advertisements; and

presenting the one or more second advertisements at the time of the transaction, the one or more second advertisements being presented at least in part according to the ranking.

31. A system comprising:

means for receiving information descriptive of a transaction, the information including an identification of a purchased product from the transaction;

means for identifying from a collection of advertisements one or more first advertisements based on an association identified between the first advertisements and the information;

means for ranking the one or more first advertisements based on a payment model of each first advertisement; and

means for presenting an advertisement of the one or more first advertisements at the time of the transaction.

32. A system comprising:

an advertising server configured to receive one or more advertisements from one or more advertisers; and

a plurality of remote advertising appliances, each appliance configured to receive advertisements from the advertising server, the appliance matching received advertisements with items in a transaction and providing one or more advertisements to a user at the time of the transaction.