System and method for tracking purchases related to digital advertisements

• US 20080103888A1
• Filed: 10/26/2006
• Published: 05/01/2008
• Est. Priority Date: 10/26/2006
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Weir, Nick
• Application Number:
  US11/588,047
• Publication Number:
  US 20080103888A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for tracking purchases relating to digital ads is disclosed. Generally, an ad provider receives an ad request and determines whether a user requesting the ad is a registered user. In response to determining the user is a registered user, the ad provider determines whether any membership-based ads are available to serve to the user. When available, the ad provider serves at least one membership-based ad to the user. The user completes either an online or an offline transaction with a retailer that recognizes membership program members and, as appropriate, the retailer honors any offers associated with any membership-based ads served to the user. The ad provider sends ad campaign information associated with registered users to a data warehouse and the retailer sends transaction data associated with registered users to the data warehouse. The data warehouse grants limited access to the ad campaign and transaction information to advertisers and grants limited access to the transaction data to the ad provider.

Claims

1. A method for tracking purchases related to digital ads, the method comprising the steps of:

receiving a digital ad request;

determining whether a digital ad will be served to a registered user;

determining whether a membership-based ad is available to serve to the registered user in response to determining the digital ad will be served to a registered user;

serving one or more membership-based ads to the registered user; and

sending at least ad campaign information associated with at least the one or more served membership-based ads to a data warehouse.

2. The method of claim 1, further comprising:

updating a user profile associated with the registered user based on at least the one or more served membership-based ads; and

sending at least a portion of the user profile to the data warehouse.

3. The method of claim 2, further comprising:

retrieving transaction information associated with the registered user from the data warehouse; and

updating the user profile associated with the registered user based on the retrieved transaction information.

4. The method of claim 3, further comprising:

generating a report based on the user profile regarding transactions completed after viewing at least the one or more served membership-based ads.

5. The method of claim 1, wherein the digital ad is one of a graphical ad, a video ad, or a sponsored search listing.

8. The method of claim 1, wherein it is determined whether the digital ad will be served to a registered user based on at least one of a username, an identification number, and an e-mail address of a user.

9. The method of claim 1, wherein it is determined whether a membership-based ad is available to serve to the registered user based on a user profile of the user.

10. The method of claim 9, wherein the user profile comprises demographic information, behavioral information, and information regarding the registered users affiliation with at least one membership-based program.

11. The method of claim 1, further comprising:

receiving at least ad campaign information associated with at least the one or more served membership-based ads from an ad provider;

receiving transaction data associated with at least the registered user from a retailer;

granting limited access to the received ad campaign information to the retailer; and

granting limited access to the received transaction data to the ad provider.

12. The method of claim 11, further comprising:

granting limited access to the received ad campaign information to one or more advertisers.

13. The method of claim 11, further comprising:

detecting a user initiating a transaction is a registered user;

honoring an offer presented to the registered user in a membership-based ad;

completing a transaction regarding the offer presented to the registered user in the membership-based ad; and

sending transaction data associated with the membership-based ad to the data warehouse.

14. The method of claim 11, further comprising;

detecting a user initiating a transaction is a registered user;

completing the initiated transaction; and

sending transaction data associated with the completed transaction to the data warehouse.

6-7. -7. (canceled)

15. A computer-readable storage medium comprising a set of instructions for tracking purchases related to digital ads, the set of instructions to direct a processor to perform acts of:

receiving a digital ad request;

determining whether a digital ad will be served to a registered user;

determining whether a membership-based ad is available to serve to the registered user in response to determining the digital ad will be served to a registered user;

serving one or more membership-based ads to the registered user;

sending at least ad campaign information associated with at least the one or more served membership-based ads to a data warehouse;

retrieving transaction information associated with the registered user from the data warehouse;

updating the user profile associated with the registered user based on the retrieved transaction information; and

generating a report based on the user profile regarding at least a transaction completed after viewing at least the one or more served membership-based ads.

16. The computer-readable storage medium of claim 15, wherein the transaction was completed online.

17. The computer-readable storage medium of claim 15, wherein the transaction was completed over the telephone.

18. The computer-readable storage medium of claim 15, wherein the transaction was completed in a retail store.

19. A system for tracking purchases related to digital ads, comprising:

one or more ad providers operative to receive digital ad requests, to determine whether a digital ad will be served to a registered user, to determine whether a membership-based ad is available to serve for the digital ad request in response to determining the digital ad will be served to a registered user; and

to serve one or more digital ads to the registered user;

one or more retailers operative to complete a transaction regarding an offer presented to the registered user in the one or more served digital ads; and

one or more data warehouses operative to receive at least ad campaign information associated with at least digital ads served to registered users from the one or more ad providers;

to receive transaction data associated with the completed transactions by registered users from the one or more retailers, to provide limited access to the transaction data received from the one or more retailers to at least one of the one or more ad providers; and

to provide limited access to at least the ad campaign information received from the one or more ad providers to at least one of the one or more retailers or one or more third party advertisers.

22. The system of claim 19, wherein at least one of the one or more ad providers comprises a profile management tool operative to allow a user to modify demographic information, behavioral information, and membership-based programs associated with a user profile of the user.

20-21. -21. (canceled)

23. The system of claim 191 wherein the one or more retailers are further operative to complete transactions not driven by digital ads and to send transaction data associated with completed transactions not driven by digital ads to the one or more data warehouses.

24. A method for tracking purchases related to digital ads, the method comprising the steps of:

receiving a digital ad request;

determining whether a digital ad will be served to a registered user;

determining whether a membership-based ad is available to serve to the registered user in response to determining the digital ad will be served to a registered user;

serving at least one digital ad to the registered user; and

sending ad campaign information associated with the at least one digital ad to a data warehouse.

25. The method of claim 24, wherein the at least one digital ad comprises at least one membership-based ad.

26. The method of claim 24, further comprising:

detecting a user initiating a transaction is a register user;

completing the initiate transaction; and

sending transaction data associated with the completed transaction to the data warehouse.

27. The method of claim 24, further comprising:

detecting a user initiating a transaction is a registered user;

honoring an offer presented to the registered user in the at least one served digital ad;

completing a transaction regarding the offer presented to the registered user in the at least one digital ad; and

sending transaction data associated with the at least one served digital ad to the data warehouse.

28. A computer-readable medium comprising a set of instructions for tracking purchases related to digital ads, the set of instructions to direct a processor to perform acts of:

receiving a digital ad request;

determining whether a digital ad will be served to a registered user;

determining whether a membership-based ad is available to serve to the registered user in response to determining the digital ad will be served to a registered user;

serving at least one digital ad to the registered user; and

sending ad campaign information associated with the at least one digital ad to a data warehouse.

29. The computer-readable medium of claim 28, wherein the at least one served digital ad comprises at least one membership-based ad.