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System and method for generating forecasted bids for advertisement keywords

  • US 20080103893A1
  • Filed: 10/30/2006
  • Published: 05/01/2008
  • Est. Priority Date: 10/30/2006
  • Status: Abandoned Application
First Claim
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1. A method for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements, the method comprising:

  • receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements;

    identifying one or more advertisements displayed in response to the keyword at the advertiser specified position;

    retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword;

    calculating a quality score for the advertiser specified advertisement group with respect to the advertiser specified keyword; and

    calculating a forecasted bid amount through use of the quality score associated with the advertiser specified advertisement group and the one or more bid amounts and quality scores associated with the one or more identified advertisements.

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