System and method for generating forecasted bids for advertisement keywords
First Claim
1. A method for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements, the method comprising:
- receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements;
identifying one or more advertisements displayed in response to the keyword at the advertiser specified position;
retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword;
calculating a quality score for the advertiser specified advertisement group with respect to the advertiser specified keyword; and
calculating a forecasted bid amount through use of the quality score associated with the advertiser specified advertisement group and the one or more bid amounts and quality scores associated with the one or more identified advertisements.
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Accused Products
Abstract
The present invention is directed towards systems and methods for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements. The method may comprise receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements, identifying one or more advertisements displayed in response to the keyword at the advertiser specified position and retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword. A quality score is calculated for the advertiser specified advertisement group with respect to the advertiser specified keyword and a forecasted bid amount is calculated through use of the quality score associated with the advertiser specified advertisement group and the one or more bid amounts and quality scores associated with the one or more identified advertisements.
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Citations
12 Claims
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1. A method for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements, the method comprising:
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receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements; identifying one or more advertisements displayed in response to the keyword at the advertiser specified position; retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword; calculating a quality score for the advertiser specified advertisement group with respect to the advertiser specified keyword; and calculating a forecasted bid amount through use of the quality score associated with the advertiser specified advertisement group and the one or more bid amounts and quality scores associated with the one or more identified advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification
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- Resources
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Current AssigneeExcalibur IP, LLC (Acacia Research Corporation)
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Original AssigneeYahoo! Inc. (Apollo Global Management, Inc.)
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InventorsSeth, Pratyush, Nagarajan, Anantharaman, Chang, Chi-Chao
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Application NumberUS11/590,044Publication NumberTime in Patent OfficeDaysField of SearchUS Class Current705/14CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0242 Determining effectiveness o...G06Q 30/0256 User searchG06Q 30/0263 based upon Internet or webs...G06Q 30/0275 AuctionsG06Q 30/08 Auctions
