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SELF-SERVE PERCENT ROTATION OF FUTURE SITE CHANNELS FOR ONLINE ADVERTISING

  • US 20080103895A1
  • Filed: 02/15/2007
  • Published: 05/01/2008
  • Est. Priority Date: 10/25/2006
  • Status: Active Grant
First Claim
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1. A system that facilitates establishing a true market value for an online advertisement, comprising:

  • an interface component that receives data related to at least one of a spot market or a future market; and

    a dynamic pricing component that dynamically establishes an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

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