Fine-Grained Criteria Targeting
First Claim
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1. A system for querying a network of electronic displays comprising:
- a first list of named criteria, a plurality of advertising message renderers, each advertising message renderer capable of displaying at least one advertising message, each advertising message renderer further includes associated renderer criteria, the associated renderer criteria further comprises a second list of named criteria wherein the second list of named criteria is a subset of the first list of named criteria, a query system capable of receiving a campaign query, wherein, when said campaign query is presented to said query system, the query system returns a results list having zero or more advertising message renderers wherein said campaign query is evaluated as a boolean expression in the context of each first advertising message renderer, and said first advertising message renderer is returned in said results lists if and only if said boolean expression evaluates to true when evaluated in the context of said first advertising message renderer.
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Abstract
A system and method for efficiently querying a network of logical digital advertising units by creating a list of named criteria meaningful for the particular network and then associate relevant criteria with each unit. A simplified query system is disclosed having two selection lists, one for choosing criteria of interest and the other for choosing an appropriate boolean operator, which allows sophisticated queries to be submitted with a few clicks of the mouse if the network is set up as disclosed herein.
53 Citations
32 Claims
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1. A system for querying a network of electronic displays comprising:
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a first list of named criteria, a plurality of advertising message renderers, each advertising message renderer capable of displaying at least one advertising message, each advertising message renderer further includes associated renderer criteria, the associated renderer criteria further comprises a second list of named criteria wherein the second list of named criteria is a subset of the first list of named criteria, a query system capable of receiving a campaign query, wherein, when said campaign query is presented to said query system, the query system returns a results list having zero or more advertising message renderers wherein said campaign query is evaluated as a boolean expression in the context of each first advertising message renderer, and said first advertising message renderer is returned in said results lists if and only if said boolean expression evaluates to true when evaluated in the context of said first advertising message renderer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for querying a network of electronic displays comprising the steps of:
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associating a first list of named criteria with the network, associating a plurality of advertising message renderers with the network, each advertising message renderer capable of displaying at least one advertising message, each advertising message renderer further includes associated renderer criteria, the associated renderer criteria further comprises a second list of named criteria wherein the second list of named criteria is a subset of the first list of named criteria, associating a query system capable of receiving a campaign query with the network, wherein, when said campaign query is presented to said query system, the query system returns a results list having zero or more advertising message renderers wherein said campaign query is evaluated as a boolean expression in the context of each first advertising message renderer, and said first advertising message renderer is returned in said results lists if and only if said boolean expression evaluates to true when evaluated in the context of said first advertising message renderer. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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Specification