PROMOTING CUSTOMER LOYALTY
First Claim
1. A method of promoting customer loyalty comprising offering a reward to a customer based upon a recency, a frequency, and an intensity of purchases made by the customer.
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Accused Products
Abstract
A method and system for promoting customer loyalty with respect to any transactional activity is disclosed. In an exemplary embodiment, the method includes an accumulation phase and a disbursement phase. In the accumulation phase, a recency, a frequency, and an intensity of the customer'"'"'s purchases is monitored and a loyalty score is determined therefrom. In the disbursement phase, the customer is offered a reward based upon the customer'"'"'s loyalty score, including alternatively a share of a prize pool in a loyalty lottery or a discount on a further purchase by the customer.
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Citations
20 Claims
- 1. A method of promoting customer loyalty comprising offering a reward to a customer based upon a recency, a frequency, and an intensity of purchases made by the customer.
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14. A system for promoting customer loyalty comprising:
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a central database for recording a recency, a frequency, and an intensity of purchases of each of a plurality of customers, the central database being connected to at least one transaction terminal for receiving information of the purchases of the respective customers; and
a central processor for determining a reward for an eligible customer based upon the recency, frequency, and intensity of the eligible customer'"'"'s purchases, the central processor being connected to a display for displaying the reward. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A computer program product for promoting customer loyalty, the computer program product comprising:
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software instructions for enabling a computer to perform predetermined operations; and
a computer-readable medium bearing the software instructions;
the predetermined instructions including;
receiving information of respective purchases of each of a plurality of customers from at least one transaction terminal;
recording a recency, a frequency, and an intensity of the respective purchases of each of the plurality of customers;
determining a reward for at least one customer based upon the recency, frequency, and intensity of that customer'"'"'s purchases; and
transmitting information of the reward to a display.
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Specification